Features
The whole platform,
in plain sight.
No modules to buy, no apps to duct-tape together. This is what every Soooks store gets.
Storefront
A storefront you actually control
Every store ships with Starter, our free theme — and Aurora and Impact are one click away in the Theme Store. The visual editor makes any of them yours.
Visual theme editor
Compose pages from sections and blocks, with live preview, autosave, version history and full code access.
Dynamic sources
Bind any text setting to store data — brand values, metafields, metaobjects — with inline token chips.
Metafields & metaobjects
Model your own content types and custom fields, then render them anywhere in the theme.
Theme Store
Install from a growing set of built-in themes — updates keep a backup of your customizations.
OS 2.0 theme import
Import an OS 2.0 theme ZIP and get a compatibility report of what mapped cleanly.
Pages, blogs & menus
Content pages, multi-blog publishing with a status workflow, and nested drag-and-drop navigation.
Custom domains
Connect your own domain with automatic SSL, or use your free soooks subdomain.
Password & SEO controls
Launch behind a password wall; control titles, social previews, redirects and crawler rules.
Commerce
Catalog to checkout, without friction
The essentials done properly: products, inventory, collections, discounts and a checkout that converts.
Products & variants
Options, variants, per-variant media and pricing — the parent price always mirrors the cheapest variant.
Inventory
Stock tracking with adjustment history, so counts are auditable rather than magic numbers.
Collections
Manual curation or smart conditions that keep themselves up to date.
Discounts
Amount, percentage, free shipping and Buy X Get Y — as codes or automatic, with combination rules.
Guest-first checkout
Fast checkout with configurable customer-information fields and marketing opt-in.
Order management
Statuses, fulfillment separate from payment, timelines, notes and customer history.
Payments
Payments that respect how you sell
Cash on delivery, bank transfer, cards and wallets — with fees you can always see.
Your own provider account
Card and wallet payments settle directly to your provider account. Soooks never holds your money.
Local payment methods
Cash on delivery and bank transfer are built in, with cards and mobile wallets through your provider — enable what your customers use.
Real refunds
Full and partial refunds execute at the provider first; if the provider declines, nothing changes locally.
Transparent fees
Provider fees and the platform fee are separate line items, visible on every card and wallet order; cash on delivery and bank transfer carry no platform fee.
Payment timeline
Every payment carries an append-only event trail — captures, refunds, webhooks, reconciliations.
Daily reconciliation
The platform checks providers daily and flags any order whose payment state drifted.
Marketing
Marketing that ships with the platform
Email campaigns, automations and segmentation are built in — sending from your own domain.
Email campaigns
A visual email editor, 45+ designed templates, scheduling and per-campaign reports.
Automations
Welcome series, abandoned checkout, win-back and custom workflows on a visual canvas.
Customer segments
A visual condition builder over profile data, order history and custom metafields — always current.
Sender authentication
SPF, DKIM and DMARC guidance with automatic verification, so your mail lands in inboxes.
Transactional notifications
Order, shipping and refund emails with editable templates and your branding.
Management
Run the business, not the software
Clear analytics, customer management and team access that maps to how stores actually operate.
Analytics
Revenue, orders, customers, average order value and storefront traffic — from the moment you log in.
Customers
Profiles with order history, addresses, tags, consent state and notes.
Team & permissions
Invite staff with role-based permissions scoped to your store.
Media library
A files library with a built-in image editor — crop, resize, draw, background removal.
Multi-store
Run several stores under one account, each fully isolated.
Start selling with Soooks
Create your store in minutes. No credit card required.