Email marketing, automations and customer segments

Soooks includes email marketing: a visual editor for campaigns, ready-made automations such as abandoned-checkout reminders and welcome emails, and customer segments to send to the right people — without a separate email tool.

Campaigns

• Start from a template — 54 designed templates for holidays, promotions, product highlights, announcements, newsletters and the customer lifecycle — or from your own saved templates, or code your own.
• Edit visually with sections such as a hero, product grid, products chosen automatically, discount, countdown and video, and preview on desktop and phone.
• Send now or schedule for later in your store's time zone, to all email subscribers or a segment.
• See the results: open rate, click rate, conversion rate, orders and sales.

Automations

Ten automations are ready to install, each starting as a draft you review before turning it on:

• Recover abandoned cart, abandoned checkout and abandoned product browse
• Welcome new subscribers — with a discount, or a four-email series
• Thank customers after they purchase, and upsell after their first purchase
• Win back customers, celebrate birthdays and welcome VIP customers

Workflows can wait, check conditions, add or remove customer tags and create a unique discount code for each customer.

Segments

Build segments from customer details, order history and your own custom fields, or start from ready-made ones. Segments stay up to date as customers change.

Delivery

Authenticate your email domain (SPF, DKIM and DMARC records are shown for you, and checked automatically) so your emails come from your own address. Settings cover double opt-in, a frequency cap, open and click tracking and automatic pausing when a list's health drops. Order, shipping and refund emails use the same editor.

Limits

• SMS messages are not available yet.
• There is no A/B testing of campaigns yet.