SKU (stock keeping unit)

A SKU is a code a store gives each product variant it stocks, so every item — down to its size and colour — can be counted, found and reordered.

A SKU is your own code, not a universal one: two stores can sell the same item under different SKUs. A good SKU is short, readable and follows a pattern, such as TSHIRT-BLK-M for a black T-shirt in medium.

Why it matters

  • It tells you exactly which item to pick and pack, even when two variants look alike.
  • It makes stock counts, reorders and spreadsheets reliable.
  • It stays the same when you rename a product.

Example

A shirt sold in three colours and four sizes has twelve variants, so twelve SKUs.

In Soooks

Every variant has its own SKU field, next to its barcode, price and stock.

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