Barcode (GTIN, EAN, UPC)

A barcode is a scannable number on a product's packaging. Global ones (GTIN, EAN or UPC) identify the same product in every store that sells it.

Unlike a SKU, which is your own code, a GTIN is the same everywhere: it is assigned by the brand that makes the product. Search engines and marketplaces use it to match listings of the same item.

In Soooks

Each variant has a barcode field next to its SKU.

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