Email automation
An email automation is an email, or a series, sent automatically when a customer does something — subscribes, leaves a checkout, places a first order.
Automations keep working without you: once set up, every new subscriber gets the welcome email and every abandoned checkout gets a reminder.
Common automations
- Welcome emails for new subscribers
- Abandoned cart and checkout reminders
- A thank-you after a purchase
- Win-back emails for customers who have not ordered in a while
In Soooks
Ten ready-made automations can be installed and edited, with waits, conditions, customer tags and unique discount codes as steps.
Related
Glossary
Abandoned checkout
An abandoned checkout is a checkout a customer starts — entering at least their email — but leaves before placing the order.
Glossary
Customer segment
A customer segment is a group of customers who share something — location, purchases, spending or how recently they ordered — so you can treat them differently.
Feature
Email marketing
Send email campaigns from 54 designed templates, run automations like abandoned checkout and win-back, and target customer segments — built into Soooks.