Customer segment
A customer segment is a group of customers who share something — location, purchases, spending or how recently they ordered — so you can treat them differently.
Segments let you send the right message to the right people: a new-arrivals email to past buyers of a category, a win-back offer to customers who have not ordered in six months, early access for your best customers.
In Soooks
Segments are built from customer details, order history and your own custom fields, and stay up to date as customers change. Use them as the audience of campaigns and in discount eligibility.
Related
Glossary
Email automation
An email automation is an email, or a series, sent automatically when a customer does something — subscribes, leaves a checkout, places a first order.
Glossary
Discount code
A discount code is a word or code a customer enters at checkout to get a price reduction, free shipping or a free item.
Feature
Email marketing
Send email campaigns from 54 designed templates, run automations like abandoned checkout and win-back, and target customer segments — built into Soooks.