Abandoned checkout
An abandoned checkout is a checkout a customer starts — entering at least their email — but leaves before placing the order.
Abandoned checkouts are among the most valuable people to contact again: they were close to buying. A reminder email a few hours later, sometimes with a small incentive, brings some of them back.
Common reasons people leave
- An unexpected cost, usually delivery
- Being asked to create an account
- Not seeing a payment method they trust
- Simply getting distracted
In Soooks
"Recover abandoned checkout" is one of the ready-made email automations, alongside abandoned cart and abandoned product browse.
Related
Glossary
Checkout
Checkout is the final step of buying online, where the customer enters their contact and delivery details, chooses delivery and payment, and places the order.
Glossary
Conversion rate
Conversion rate is the share of visitors who do what you want — usually place an order — out of all visitors, written as a percentage.
Glossary
Email automation
An email automation is an email, or a series, sent automatically when a customer does something — subscribes, leaves a checkout, places a first order.
Feature
Email marketing
Send email campaigns from 54 designed templates, run automations like abandoned checkout and win-back, and target customer segments — built into Soooks.