Discount code

A discount code is a word or code a customer enters at checkout to get a price reduction, free shipping or a free item.

Discount codes let you offer a deal only to the people you give the code to — subscribers, a social audience, first-time buyers — and see how many used it. Automatic discounts, by contrast, apply to everyone whose cart qualifies.

Good practice

• Set an end date and, if needed, a total usage limit
• Add a minimum order amount so the discount pays for itself
• Check what it does to your margin first

In Soooks

Discounts can be codes or automatic, with amount, percentage, free shipping and Buy X get Y deals, usage limits and combination rules.