[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"glossary":3,"guides":102,"industry:fashion":129,"showcase":285,"industry-pages":288},[4,10,14,18,22,26,30,34,38,42,46,50,54,58,62,66,70,74,78,82,86,90,94,98],{"slug":5,"term":6,"definition":7,"updated":8,"draft":9},"redirect-301","301 redirect","A 301 redirect permanently sends visitors and search engines from an old web address to a new one.","2026-10-08",false,{"slug":11,"term":12,"definition":13,"updated":8,"draft":9},"abandoned-checkout","Abandoned checkout","An abandoned checkout is a checkout a customer starts — entering at least their email — but leaves before placing the order.",{"slug":15,"term":16,"definition":17,"updated":8,"draft":9},"alt-text","Alt text","Alt text is a short written description of an image, read aloud by screen readers and used by search engines to understand what the image shows.",{"slug":19,"term":20,"definition":21,"updated":8,"draft":9},"average-order-value","Average order value (AOV)","Average order value is the average amount customers spend per order: total sales divided by the number of orders.",{"slug":23,"term":24,"definition":25,"updated":8,"draft":9},"barcode","Barcode (GTIN, EAN, UPC)","A barcode is a scannable number on a product's packaging. Global ones (GTIN, EAN or UPC) identify the same product in every store that sells it.",{"slug":27,"term":28,"definition":29,"updated":8,"draft":9},"canonical-url","Canonical URL","A canonical URL is the one address a site tells search engines to treat as the main version of a page that can be reached at several addresses.",{"slug":31,"term":32,"definition":33,"updated":8,"draft":9},"cash-on-delivery","Cash on delivery (COD)","Cash on delivery is a payment method where the customer pays in cash when the order arrives, usually to the courier, who then passes the money on to the store.",{"slug":35,"term":36,"definition":37,"updated":8,"draft":9},"checkout","Checkout","Checkout is the final step of buying online, where the customer enters their contact and delivery details, chooses delivery and payment, and places the order.",{"slug":39,"term":40,"definition":41,"updated":8,"draft":9},"conversion-rate","Conversion rate","Conversion rate is the share of visitors who do what you want — usually place an order — out of all visitors, written as a percentage.",{"slug":43,"term":44,"definition":45,"updated":8,"draft":9},"custom-domain","Custom domain","A custom domain is a web address you own, such as yourbrand.com, used for your store instead of an address provided by the platform.",{"slug":47,"term":48,"definition":49,"updated":8,"draft":9},"customer-segment","Customer segment","A customer segment is a group of customers who share something — location, purchases, spending or how recently they ordered — so you can treat them differently.",{"slug":51,"term":52,"definition":53,"updated":8,"draft":9},"discount-code","Discount code","A discount code is a word or code a customer enters at checkout to get a price reduction, free shipping or a free item.",{"slug":55,"term":56,"definition":57,"updated":8,"draft":9},"email-automation","Email automation","An email automation is an email, or a series, sent automatically when a customer does something — subscribes, leaves a checkout, places a first order.",{"slug":59,"term":60,"definition":61,"updated":8,"draft":9},"inventory","Inventory","Inventory is the stock a store has to sell: how many of each variant are on hand, where they are, and how that changes as orders and deliveries come in.",{"slug":63,"term":64,"definition":65,"updated":8,"draft":9},"meta-description","Meta description","A meta description is a short summary of a web page, written in the page’s code, that search engines often show under the page’s title in search results.",{"slug":67,"term":68,"definition":69,"updated":8,"draft":9},"fulfillment","Order fulfillment","Fulfillment is everything between an order being placed and the customer receiving it: picking, packing, handing it to delivery and confirming it arrived.",{"slug":71,"term":72,"definition":73,"updated":8,"draft":9},"payment-gateway","Payment gateway","A payment gateway is the service that takes card and wallet payments for an online store, checks them with the bank and sends the money to the store’s account.",{"slug":75,"term":76,"definition":77,"updated":8,"draft":9},"product-option","Product option","A product option is a choice a customer makes about a product — such as size, colour or material — whose values combine into the product’s variants.",{"slug":79,"term":80,"definition":81,"updated":8,"draft":9},"variant","Product variant","A variant is one specific version of a product — a particular size, colour or material — with its own price, stock and often its own photo.",{"slug":83,"term":84,"definition":85,"updated":8,"draft":9},"refund","Refund","A refund returns some or all of what a customer paid for an order, usually after a return, a cancellation or a problem with the order.",{"slug":87,"term":88,"definition":89,"updated":8,"draft":9},"shipping-zone","Shipping zone","A shipping zone is a group of places — countries or regions — that share the same delivery options and rates.",{"slug":91,"term":92,"definition":93,"updated":8,"draft":9},"sitemap","Sitemap (XML sitemap)","An XML sitemap is a file listing the pages of a website that should appear in search results, with when each last changed, so search engines find them.",{"slug":95,"term":96,"definition":97,"updated":8,"draft":9},"sku","SKU (stock keeping unit)","A SKU is a code a store gives each product variant it stocks, so every item — down to its size and colour — can be counted, found and reordered.",{"slug":99,"term":100,"definition":101,"updated":8,"draft":9},"ssl-certificate","SSL certificate","An SSL certificate lets a website load over a secure connection (https), so what visitors send — addresses, passwords, payments — is encrypted.",[103,114,120,125],{"slug":104,"title":105,"description":106,"topic":107,"author":108,"published":8,"updated":8,"draft":9,"readMinutes":109,"related":110},"how-to-start-an-online-store","How to start an online store","The steps to open an online store, in the order that saves you time — from what to sell and how you get paid to your first order.","Starting a store","Soooks",6,[111,112,113],"selling-online-with-cash-on-delivery","what-a-good-product-page-needs","product-photos-with-a-phone",{"slug":111,"title":115,"description":116,"topic":117,"author":108,"published":8,"updated":8,"draft":9,"readMinutes":118,"related":119},"Selling online with cash on delivery","How cash on delivery works for an online store, what it really costs, and how to cut refused orders and keep track of the cash.","Selling and payments",5,[104,112],{"slug":113,"title":121,"description":122,"topic":123,"author":108,"published":8,"updated":8,"draft":9,"readMinutes":118,"related":124},"Product photos with a phone","How to take clean, consistent product photos with a phone — light, background, angles, settings and editing — without a studio.","Store design",[112,104],{"slug":112,"title":126,"description":127,"topic":123,"author":108,"published":8,"updated":8,"draft":9,"readMinutes":109,"related":128},"What a good product page needs","The parts of a product page that help people decide to buy — photos, title, price, options, description, delivery and returns — and how to get each right.",[113,104,111],{"slug":130,"title":131,"description":132,"updated":8,"draft":9,"html":133,"features":134,"guides":157,"label":162,"thin":9,"themes":163},"fashion","Online store themes for fashion and clothing brands","Themes and setup for selling clothes and accessories online: colour and size options, photos that show fit, size guides and easy exchanges.","\u003Cp>A fashion store sells on photos, fit and trust: shoppers need to see how a piece looks on a person, pick the right colour and size quickly, and know what happens if it does not fit. The right setup shows every colour with its own photos, makes sizes easy to choose, and answers the fit question before checkout.\u003C\u002Fp>\n\u003Ch2 id=\"what-a-fashion-store-needs\">What a fashion store needs\u003C\u002Fh2>\n\u003Cul>\n\u003Cli>\u003Cstrong>Options that match how clothes are sold\u003C\u002Fstrong> — size and colour as separate options, each combination with its own stock, price and photos, so choosing "green" shows the green piece.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Photos that show fit\u003C\u002Fstrong>: on a model or a mannequin, from the front, back and side, with a close-up of the fabric.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>A size guide\u003C\u002Fstrong> linked next to the size option, with measurements, and the model's height and size in the description.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Collections the way people shop\u003C\u002Fstrong> — new in, by category, by occasion, sale — kept up to date automatically by conditions such as tag or price.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Clear delivery, exchange and returns terms\u003C\u002Fstrong> next to the buy button. Fit is the main reason clothes come back.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Offers and seasonal sales\u003C\u002Fstrong>: discount codes, automatic discounts and "buy two, get one" deals for drops and end-of-season clearance.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch2 id=\"choosing-a-theme\">Choosing a theme\u003C\u002Fh2>\n\u003Cp>Look at the product page first: a large gallery, colour swatches on product cards and a visible size option matter more than the home page. Then decide on the mood — editorial and image-led, or bold and high-energy — and check every style's live demo on a phone, where most fashion shoppers browse.\u003C\u002Fp>\n",[135,141,146,152],{"slug":136,"title":137,"name":138,"description":139,"group":140,"updated":8,"draft":9},"products-and-inventory","Products, variants and inventory","Products and inventory","Unlimited products with up to 250 variants each, per-variant photos and prices, stock by location with a history of every change, and CSV import and export.","commerce",{"slug":142,"title":143,"name":144,"description":145,"group":140,"updated":8,"draft":9},"discounts","Discount codes and automatic discounts","Discounts","Discount codes and automatic discounts: amount or percentage off products or orders, free shipping and Buy X get Y, with dates, limits and combinations.",{"slug":147,"title":148,"name":149,"description":150,"group":151,"updated":8,"draft":9},"email-marketing","Email marketing, automations and customer segments","Email marketing","Send email campaigns from 54 designed templates, run automations like abandoned checkout and win-back, and target customer segments — built into Soooks.","marketing",{"slug":31,"title":153,"name":154,"description":155,"group":156,"updated":8,"draft":9},"Cash on delivery checkout","Cash on delivery","Offer cash on delivery at checkout with no platform fee: customers pay the courier when the order arrives, and you mark it paid when the cash reaches you.","payments",[158,160],{"slug":112,"title":126,"description":127,"topic":123,"author":108,"published":8,"updated":8,"draft":9,"readMinutes":109,"related":159},[113,104,111],{"slug":113,"title":121,"description":122,"topic":123,"author":108,"published":8,"updated":8,"draft":9,"readMinutes":118,"related":161},[112,104],"Fashion & apparel",[164,188,230,255],{"slug":165,"name":166,"description":167,"category":168,"industries":169,"price":177,"free":9,"thumbnail":178,"url":179,"presets":180},"aurora","Aurora","The flagship Soooks theme — clean, fast, and built to sell anything.","General",[170,171,174],{"slug":130,"label":162},{"slug":172,"label":173},"beauty","Beauty & skincare",{"slug":175,"label":176},"home-decor","Home & furniture",4900,"https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Faurora\u002Fart\u002Fthumbnail.jpg?v=2.3.1-94a9902d","https:\u002F\u002Fthemes.soooks.com\u002Fthemes\u002Faurora",[181],{"key":130,"name":182,"description":183,"industries":184,"thumbnail":185,"url":186,"demo":187},"Editorial","High-fashion editorial — serif headlines, split navigation around a centered logo, lookbook hotspots and press quotes.",[130],"https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Faurora\u002Fart\u002Fpreset-fashion.jpg?v=2.3.1-77cad454","https:\u002F\u002Fthemes.soooks.com\u002Fthemes\u002Faurora?preset=fashion","https:\u002F\u002Fthemes.soooks.com\u002Fthemes\u002Faurora\u002Fdemo?preset=fashion",{"slug":189,"name":190,"description":191,"category":162,"industries":192,"price":194,"free":9,"thumbnail":195,"url":196,"presets":197},"impact","Impact","A bold, high-energy theme for ambitious brands — oversized type, kinetic sections and a conversion-tuned product experience.",[193],{"slug":130,"label":162},5900,"https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fimpact\u002Fart\u002Fthumbnail.jpg?v=2.2.1-2ac70934","https:\u002F\u002Fthemes.soooks.com\u002Fthemes\u002Fimpact",[198,206,214,222],{"key":199,"name":200,"description":201,"industries":202,"thumbnail":203,"url":204,"demo":205},"kinetic","Kinetic","The signature look — warm grey canvas, Barlow headlines, pill buttons, punchy yellow accents and purple badges.",[130],"https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fimpact\u002Fart\u002Fpreset-kinetic.jpg?v=2.2.1-9bdfe120","https:\u002F\u002Fthemes.soooks.com\u002Fthemes\u002Fimpact?preset=kinetic","https:\u002F\u002Fthemes.soooks.com\u002Fthemes\u002Fimpact\u002Fdemo?preset=kinetic",{"key":207,"name":208,"description":209,"industries":210,"thumbnail":211,"url":212,"demo":213},"cocoon","Cocoon","Soft and contemporary — clean white, rounded Jost type, deep charcoal buttons with a calm blue accent.",[130],"https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fimpact\u002Fart\u002Fpreset-cocoon.jpg?v=2.2.1-823d7a1b","https:\u002F\u002Fthemes.soooks.com\u002Fthemes\u002Fimpact?preset=cocoon","https:\u002F\u002Fthemes.soooks.com\u002Fthemes\u002Fimpact\u002Fdemo?preset=cocoon",{"key":215,"name":216,"description":217,"industries":218,"thumbnail":219,"url":220,"demo":221},"balance","Balance","Organic and considered — serif Fraunces headlines, deep teal and terracotta, centered product cards.",[130],"https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fimpact\u002Fart\u002Fpreset-balance.jpg?v=2.2.1-8b3ebd88","https:\u002F\u002Fthemes.soooks.com\u002Fthemes\u002Fimpact?preset=balance","https:\u002F\u002Fthemes.soooks.com\u002Fthemes\u002Fimpact\u002Fdemo?preset=balance",{"key":223,"name":224,"description":225,"industries":226,"thumbnail":227,"url":228,"demo":229},"mono","Mono","Dark and monochrome — Space Grotesk uppercase headlines, split navigation around a centered logo, sharp corners and an acid-lime accent.",[130],"https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fimpact\u002Fart\u002Fpreset-mono.jpg?v=2.2.1-d391f777","https:\u002F\u002Fthemes.soooks.com\u002Fthemes\u002Fimpact?preset=mono","https:\u002F\u002Fthemes.soooks.com\u002Fthemes\u002Fimpact\u002Fdemo?preset=mono",{"slug":231,"name":232,"description":233,"category":234,"industries":235,"price":243,"free":9,"thumbnail":244,"url":245,"presets":246},"vertex","Vertex","A premium, search-first theme for large catalogs — variant swatches everywhere, a morphing sticky header, faceted filtering, live search and 38 richly configurable sections in four industry presets.","Electronics",[236,237,238,240],{"slug":130,"label":162},{"slug":175,"label":176},{"slug":239,"label":234},"electronics",{"slug":241,"label":242},"tools-hardware","Tools & hardware",6900,"https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fvertex\u002Fart\u002Fthumbnail.jpg?v=2.2.2-9c320b4d","https:\u002F\u002Fthemes.soooks.com\u002Fthemes\u002Fvertex",[247],{"key":248,"name":249,"description":250,"industries":251,"thumbnail":252,"url":253,"demo":254},"clothing","Loomline","Off-white, ink and a scarlet Sale pill with Bricolage Grotesque — hide-on-scroll header, full-bleed hero and portrait tiles.",[130],"https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fvertex\u002Fart\u002Fpreset-clothing.jpg?v=2.2.2-200020f9","https:\u002F\u002Fthemes.soooks.com\u002Fthemes\u002Fvertex?preset=clothing","https:\u002F\u002Fthemes.soooks.com\u002Fthemes\u002Fvertex\u002Fdemo?preset=clothing",{"slug":256,"name":257,"description":258,"category":162,"industries":259,"price":266,"free":9,"thumbnail":267,"url":268,"presets":269},"crown","Crown","A flagship editorial theme with oversized display type, a script accent font, pill buttons and deep motion — quick view and bag drawers, a working bundle builder, hotspot looks, pinned showcases and five genuinely different presets.",[260,261,262,265],{"slug":130,"label":162},{"slug":172,"label":173},{"slug":263,"label":264},"jewelry-watches","Jewelry & watches",{"slug":239,"label":234},8900,"https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fcrown\u002Fart\u002Fthumbnail.jpg?v=2.2.2-79af54de","https:\u002F\u002Fthemes.soooks.com\u002Fthemes\u002Fcrown",[270,277],{"key":130,"name":271,"description":272,"industries":273,"thumbnail":274,"url":275,"demo":276},"Regent","The apparel flagship — grotesque display type with a script accent, scattered category pills, editorial rails, a countdown showcase and a working bundle.",[130],"https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fcrown\u002Fart\u002Fpreset-fashion.jpg?v=2.2.2-126da5be","https:\u002F\u002Fthemes.soooks.com\u002Fthemes\u002Fcrown?preset=fashion","https:\u002F\u002Fthemes.soooks.com\u002Fthemes\u002Fcrown\u002Fdemo?preset=fashion",{"key":278,"name":279,"description":280,"industries":281,"thumbnail":282,"url":283,"demo":284},"luxe","Maison","A leather atelier — floating pill nav over a transparent header, uppercase condensed type, an arc-fanned showcase and a split slideshow.",[130,263],"https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fcrown\u002Fart\u002Fpreset-luxe.jpg?v=2.2.2-b5f9dc20","https:\u002F\u002Fthemes.soooks.com\u002Fthemes\u002Fcrown?preset=luxe","https:\u002F\u002Fthemes.soooks.com\u002Fthemes\u002Fcrown\u002Fdemo?preset=luxe",{"data":286,"meta":287},[],{"has_page":9},[289,295,301,307,321,331,345],{"slug":172,"title":290,"description":291,"updated":8,"label":173,"themes":292},"Online store themes for beauty and skincare brands","Themes and setup for selling skincare, cosmetics and beauty products online: ingredients, routines, shades and repeat orders.",[293,294],{"slug":165,"name":166,"thumbnail":178},{"slug":256,"name":257,"thumbnail":267},{"slug":239,"title":296,"description":297,"updated":8,"label":234,"themes":298},"Online store themes for electronics and tech stores","Themes and setup for selling electronics and gadgets online: specifications, comparisons, search and filters for larger catalogues.",[299,300],{"slug":231,"name":232,"thumbnail":244},{"slug":256,"name":257,"thumbnail":267},{"slug":130,"title":131,"description":132,"updated":8,"label":162,"themes":302},[303,304,305,306],{"slug":165,"name":166,"thumbnail":178},{"slug":189,"name":190,"thumbnail":195},{"slug":231,"name":232,"thumbnail":244},{"slug":256,"name":257,"thumbnail":267},{"slug":308,"title":309,"description":310,"updated":8,"label":311,"themes":312},"food-drink","Online store themes for food and drink brands","Themes and setup for selling coffee, food and drink online: menus and price lists, freshness, delivery areas and repeat customers.","Food & drink",[313,317],{"slug":314,"name":315,"thumbnail":316},"depot","Depot","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fdepot\u002Fart\u002Fthumbnail.jpg?v=3.2.2-33cf8377",{"slug":318,"name":319,"thumbnail":320},"ember","Ember","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fember\u002Fart\u002Fthumbnail.jpg?v=2.2.1-1ddcc50d",{"slug":175,"title":322,"description":323,"updated":8,"label":176,"themes":324},"Online store themes for home and furniture brands","Themes and setup for selling furniture, decor and homeware online: room photos, dimensions, materials and delivery of large items.",[325,326,327],{"slug":165,"name":166,"thumbnail":178},{"slug":231,"name":232,"thumbnail":244},{"slug":328,"name":329,"thumbnail":330},"haven","Haven","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fhaven\u002Fart\u002Fthumbnail.jpg?v=2.2.1-51ae3cb9",{"slug":332,"title":333,"description":334,"updated":8,"label":335,"themes":336},"stationery","Online store themes for stationery and print shops","Themes and setup for selling stationery, prints and paper goods online: product details, gift sets and simple, beautiful pages.","Stationery & print",[337,341],{"slug":338,"name":339,"thumbnail":340},"corner","Corner","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fcorner\u002Fart\u002Fthumbnail.jpg?v=1.2.1-70fa90e9",{"slug":342,"name":343,"thumbnail":344},"folio","Folio","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Ffolio\u002Fart\u002Fthumbnail.jpg?v=2.2.1-a035fc5d",{"slug":241,"title":346,"description":347,"updated":8,"label":242,"themes":348},"Online store themes for tools and hardware stores","Themes and setup for selling tools, hardware and supplies online: large catalogues, search, specifications and stock levels.",[349,350],{"slug":231,"name":232,"thumbnail":244},{"slug":314,"name":315,"thumbnail":316}]