[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"glossary":3,"guides":102,"guide:what-a-good-product-page-needs":129,"showcase":192,"industry-pages":195},[4,10,14,18,22,26,30,34,38,42,46,50,54,58,62,66,70,74,78,82,86,90,94,98],{"slug":5,"term":6,"definition":7,"updated":8,"draft":9},"redirect-301","301 redirect","A 301 redirect permanently sends visitors and search engines from an old web address to a new one.","2026-10-08",false,{"slug":11,"term":12,"definition":13,"updated":8,"draft":9},"abandoned-checkout","Abandoned checkout","An abandoned checkout is a checkout a customer starts — entering at least their email — but leaves before placing the order.",{"slug":15,"term":16,"definition":17,"updated":8,"draft":9},"alt-text","Alt text","Alt text is a short written description of an image, read aloud by screen readers and used by search engines to understand what the image shows.",{"slug":19,"term":20,"definition":21,"updated":8,"draft":9},"average-order-value","Average order value (AOV)","Average order value is the average amount customers spend per order: total sales divided by the number of orders.",{"slug":23,"term":24,"definition":25,"updated":8,"draft":9},"barcode","Barcode (GTIN, EAN, UPC)","A barcode is a scannable number on a product's packaging. Global ones (GTIN, EAN or UPC) identify the same product in every store that sells it.",{"slug":27,"term":28,"definition":29,"updated":8,"draft":9},"canonical-url","Canonical URL","A canonical URL is the one address a site tells search engines to treat as the main version of a page that can be reached at several addresses.",{"slug":31,"term":32,"definition":33,"updated":8,"draft":9},"cash-on-delivery","Cash on delivery (COD)","Cash on delivery is a payment method where the customer pays in cash when the order arrives, usually to the courier, who then passes the money on to the store.",{"slug":35,"term":36,"definition":37,"updated":8,"draft":9},"checkout","Checkout","Checkout is the final step of buying online, where the customer enters their contact and delivery details, chooses delivery and payment, and places the order.",{"slug":39,"term":40,"definition":41,"updated":8,"draft":9},"conversion-rate","Conversion rate","Conversion rate is the share of visitors who do what you want — usually place an order — out of all visitors, written as a percentage.",{"slug":43,"term":44,"definition":45,"updated":8,"draft":9},"custom-domain","Custom domain","A custom domain is a web address you own, such as yourbrand.com, used for your store instead of an address provided by the platform.",{"slug":47,"term":48,"definition":49,"updated":8,"draft":9},"customer-segment","Customer segment","A customer segment is a group of customers who share something — location, purchases, spending or how recently they ordered — so you can treat them differently.",{"slug":51,"term":52,"definition":53,"updated":8,"draft":9},"discount-code","Discount code","A discount code is a word or code a customer enters at checkout to get a price reduction, free shipping or a free item.",{"slug":55,"term":56,"definition":57,"updated":8,"draft":9},"email-automation","Email automation","An email automation is an email, or a series, sent automatically when a customer does something — subscribes, leaves a checkout, places a first order.",{"slug":59,"term":60,"definition":61,"updated":8,"draft":9},"inventory","Inventory","Inventory is the stock a store has to sell: how many of each variant are on hand, where they are, and how that changes as orders and deliveries come in.",{"slug":63,"term":64,"definition":65,"updated":8,"draft":9},"meta-description","Meta description","A meta description is a short summary of a web page, written in the page’s code, that search engines often show under the page’s title in search results.",{"slug":67,"term":68,"definition":69,"updated":8,"draft":9},"fulfillment","Order fulfillment","Fulfillment is everything between an order being placed and the customer receiving it: picking, packing, handing it to delivery and confirming it arrived.",{"slug":71,"term":72,"definition":73,"updated":8,"draft":9},"payment-gateway","Payment gateway","A payment gateway is the service that takes card and wallet payments for an online store, checks them with the bank and sends the money to the store’s account.",{"slug":75,"term":76,"definition":77,"updated":8,"draft":9},"product-option","Product option","A product option is a choice a customer makes about a product — such as size, colour or material — whose values combine into the product’s variants.",{"slug":79,"term":80,"definition":81,"updated":8,"draft":9},"variant","Product variant","A variant is one specific version of a product — a particular size, colour or material — with its own price, stock and often its own photo.",{"slug":83,"term":84,"definition":85,"updated":8,"draft":9},"refund","Refund","A refund returns some or all of what a customer paid for an order, usually after a return, a cancellation or a problem with the order.",{"slug":87,"term":88,"definition":89,"updated":8,"draft":9},"shipping-zone","Shipping zone","A shipping zone is a group of places — countries or regions — that share the same delivery options and rates.",{"slug":91,"term":92,"definition":93,"updated":8,"draft":9},"sitemap","Sitemap (XML sitemap)","An XML sitemap is a file listing the pages of a website that should appear in search results, with when each last changed, so search engines find them.",{"slug":95,"term":96,"definition":97,"updated":8,"draft":9},"sku","SKU (stock keeping unit)","A SKU is a code a store gives each product variant it stocks, so every item — down to its size and colour — can be counted, found and reordered.",{"slug":99,"term":100,"definition":101,"updated":8,"draft":9},"ssl-certificate","SSL certificate","An SSL certificate lets a website load over a secure connection (https), so what visitors send — addresses, passwords, payments — is encrypted.",[103,114,120,125],{"slug":104,"title":105,"description":106,"topic":107,"author":108,"published":8,"updated":8,"draft":9,"readMinutes":109,"related":110},"how-to-start-an-online-store","How to start an online store","The steps to open an online store, in the order that saves you time — from what to sell and how you get paid to your first order.","Starting a store","Soooks",6,[111,112,113],"selling-online-with-cash-on-delivery","what-a-good-product-page-needs","product-photos-with-a-phone",{"slug":111,"title":115,"description":116,"topic":117,"author":108,"published":8,"updated":8,"draft":9,"readMinutes":118,"related":119},"Selling online with cash on delivery","How cash on delivery works for an online store, what it really costs, and how to cut refused orders and keep track of the cash.","Selling and payments",5,[104,112],{"slug":113,"title":121,"description":122,"topic":123,"author":108,"published":8,"updated":8,"draft":9,"readMinutes":118,"related":124},"Product photos with a phone","How to take clean, consistent product photos with a phone — light, background, angles, settings and editing — without a studio.","Store design",[112,104],{"slug":112,"title":126,"description":127,"topic":123,"author":108,"published":8,"updated":8,"draft":9,"readMinutes":109,"related":128},"What a good product page needs","The parts of a product page that help people decide to buy — photos, title, price, options, description, delivery and returns — and how to get each right.",[113,104,111],{"slug":112,"title":126,"description":127,"topic":123,"author":108,"published":8,"updated":8,"draft":9,"readMinutes":109,"related":130,"html":149,"toc":150,"sources":184,"words":191},[131,134,136,141,145],{"kind":132,"path":133,"title":105,"description":106},"guide","\u002Fguides\u002Fhow-to-start-an-online-store",{"kind":132,"path":135,"title":115,"description":116},"\u002Fguides\u002Fselling-online-with-cash-on-delivery",{"kind":137,"path":138,"title":139,"description":140},"feature","\u002Ffeatures\u002Fseo-tools","SEO tools","Search engine listings for every product and page, automatic redirects when addresses change, sitemaps, structured data and verification codes — built in.",{"kind":137,"path":142,"title":143,"description":144},"\u002Ffeatures\u002Fthemes-and-editor","Themes and editor","Choose a free or premium theme with a live demo, then change sections, blocks, colours and fonts in a visual editor with live preview and version history.",{"kind":137,"path":146,"title":147,"description":148},"\u002Ffeatures\u002Fproducts-and-inventory","Products and inventory","Unlimited products with up to 250 variants each, per-variant photos and prices, stock by location with a history of every change, and CSV import and export.","\u003Cp>A good product page answers every question a customer would ask in a shop, before they have to ask: what it is, what it looks like up close, what it costs in total, which option to choose, when it will arrive and what happens if it does not fit. In practice that means clear photos, a plain title, a visible price, easy options, a description that covers size, material and care, and delivery and returns information next to the buy button.\u003C\u002Fp>\n\u003Cp>The product page is where the decision is made. Everything else in your store — the home page, the collections, your social posts — exists to bring people here. This guide goes through each part of the page and what makes it work.\u003C\u002Fp>\n\u003Ch2 id=\"the-checklist\">The checklist\u003C\u002Fh2>\n\u003Cp>Before a product goes live, check that its page has:\u003C\u002Fp>\n\u003Col>\n\u003Cli>\u003Cstrong>Photos\u003C\u002Fstrong> that show the whole product, its details, and its size or use.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>A title\u003C\u002Fstrong> that says what the product is in the words customers use.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>The price\u003C\u002Fstrong>, visible without scrolling, with any delivery cost made clear.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Options\u003C\u002Fstrong> (size, colour) that are easy to choose and show what is in stock.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>A short summary\u003C\u002Fstrong> of why someone would want it.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>The details\u003C\u002Fstrong>: dimensions, material, what is included, how to care for it.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Delivery and returns\u003C\u002Fstrong>: how long, how much, what if it is not right.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>A clear button\u003C\u002Fstrong> to add it to the cart.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Proof\u003C\u002Fstrong> that others bought it and were happy, once you have it.\u003C\u002Fli>\n\u003C\u002Fol>\n\u003Cp>The rest of this guide looks at each one.\u003C\u002Fp>\n\u003Ch2 id=\"photos\">Photos\u003C\u002Fh2>\n\u003Cp>Customers cannot touch the product, so the photos do that job. A complete set usually includes:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>\u003Cstrong>The main photo\u003C\u002Fstrong>: the whole product on a plain background, well lit, filling most of the frame. It is the one shown in collections and when the page is shared, so make every product's main photo consistent.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Other angles\u003C\u002Fstrong>: back, side, inside, underneath — whatever a customer would turn it over to look at.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>A close-up\u003C\u002Fstrong> of the material, texture, stitching or finish.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Scale\u003C\u002Fstrong>: the product worn, held or in a room, so its size is obvious.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>One photo for each colour\u003C\u002Fstrong> you sell, linked to that option, so choosing "green" shows the green one.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>Give every photo a short description of what it shows (its alt text). It is read aloud to people using screen readers, and it helps search engines understand the image. "Brown leather wallet, open, showing six card slots" is useful; "wallet1" or "image" is not.\u003C\u002Fp>\n\u003Cp>You do not need a studio to take these. Our guide to \u003Ca href=\"\u002Fguides\u002Fproduct-photos-with-a-phone\">product photos with a phone\u003C\u002Fa> shows how.\u003C\u002Fp>\n\u003Ch2 id=\"title\">Title\u003C\u002Fh2>\n\u003Cp>Use the words a customer would search for: what the product is, then what makes this one different. "Linen shirt — short sleeve, relaxed fit" tells people more than "The Riviera". If your products have names, keep the name and add what it is: "Riviera linen shirt, short sleeve".\u003C\u002Fp>\n\u003Cp>Keep titles consistent across your store, so collections are easy to scan.\u003C\u002Fp>\n\u003Ch2 id=\"price\">Price\u003C\u002Fh2>\n\u003Cp>Show the price near the top, next to the title, in the store's currency. If the price changes with the option chosen, update it when the option changes. Show a compare-at (crossed-out) price only when the product was really sold at that price before — customers notice, and in many places it is required by consumer law.\u003C\u002Fp>\n\u003Cp>Say how delivery is charged before checkout: on the page, in a banner, or in the delivery section. An unexpected cost at the last step loses more orders than almost anything else, and with cash on delivery it also causes refused parcels.\u003C\u002Fp>\n\u003Ch2 id=\"options\">Options\u003C\u002Fh2>\n\u003Cul>\n\u003Cli>Use \u003Cstrong>buttons or colour swatches\u003C\u002Fstrong> for options with a few values, rather than drop-down lists.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Show what is out of stock\u003C\u002Fstrong> instead of letting people choose it and fail at checkout.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Change the photo\u003C\u002Fstrong> when a colour is chosen.\u003C\u002Fli>\n\u003Cli>For clothing and shoes, link a \u003Cstrong>size guide\u003C\u002Fstrong> right next to the size option, with measurements in both centimetres and inches if your customers use both.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch2 id=\"description\">Description\u003C\u002Fh2>\n\u003Cp>Start with one or two sentences on who the product is for and why they would want it. Then give the facts in a form that is easy to scan:\u003C\u002Fp>\n\u003Cdiv class=\"guide-table\">\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Include\u003C\u002Fth>\u003Cth>Example\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>Dimensions and weight\u003C\u002Ftd>\u003Ctd>19 × 9.5 cm, 85 g\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Material\u003C\u002Ftd>\u003Ctd>Full-grain vegetable-tanned leather, cotton lining\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>What is included\u003C\u002Ftd>\u003Ctd>Wallet, dust bag, gift box\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Fit or size advice\u003C\u002Ftd>\u003Ctd>Runs small — choose one size up\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Care\u003C\u002Ftd>\u003Ctd>Wipe clean; condition twice a year\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Origin or how it is made\u003C\u002Ftd>\u003Ctd>Cut and stitched by hand in our workshop\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003C\u002Fdiv>\n\u003Cp>Write it yourself. A supplier's description reads like every other shop that sells the same product, and rarely answers what your customers actually ask. Every time a customer messages you with a question, add the answer to the page.\u003C\u002Fp>\n\u003Ch2 id=\"delivery-and-returns\">Delivery and returns\u003C\u002Fh2>\n\u003Cp>Put a short delivery and returns summary right under the buy button: how long delivery takes, what it costs, and how returns or exchanges work, with a link to the full policy. These are the last questions people have before they buy, and the answers are often hidden on a separate page.\u003C\u002Fp>\n\u003Cp>If you offer cash on delivery, say so here as well — for customers who do not want to pay online, it is a reason to buy.\u003C\u002Fp>\n\u003Ch2 id=\"proof-that-others-bought-it\">Proof that others bought it\u003C\u002Fh2>\n\u003Cp>Reviews, photos from customers and short quotes help new customers decide. Only show real ones — invented reviews destroy trust when they are spotted and are illegal in many places. Until you have reviews, a line about your returns policy or how products are made does a similar job honestly.\u003C\u002Fp>\n\u003Ch2 id=\"speed-and-phones\">Speed and phones\u003C\u002Fh2>\n\u003Cp>Most visitors will see your product page on a phone, often on a slow connection. Large photos are the usual reason a page is slow.\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Upload photos large enough to look sharp (about 2000 pixels on the long side is plenty) but do not upload huge camera originals with no cropping.\u003C\u002Fli>\n\u003Cli>Check the page on your own phone: the title, price, main photo and button should all be visible without scrolling much.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>On Soooks, smaller copies of every product photo are made automatically when you upload it, and your store shows those instead of the original, so pages load quickly on phones.\u003C\u002Fp>\n\u003Ch2 id=\"how-search-engines-read-the-page\">How search engines read the page\u003C\u002Fh2>\n\u003Cp>Search engines show product details — price, availability — when a page describes them in a way they can read. On Soooks this is added to every product page automatically from your product's real price, stock and options, so you do not need to do anything technical.\u003C\u002Fp>\n\u003Cp>What you can do:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Write a clear title and description: they are what search engines show.\u003C\u002Fli>\n\u003Cli>Fill in the \u003Cstrong>search engine listing\u003C\u002Fstrong> (the title and description shown in search results) for your most important products, if you want them to differ from the page's.\u003C\u002Fli>\n\u003Cli>Use a readable address for the product (\u003Ccode>\u002Fproducts\u002Flinen-shirt-short-sleeve\u003C\u002Fcode>).\u003C\u002Fli>\n\u003Cli>Give every photo alt text.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch2 id=\"common-mistakes\">Common mistakes\u003C\u002Fh2>\n\u003Cul>\n\u003Cli>\u003Cstrong>One small photo.\u003C\u002Fstrong> Customers cannot judge what they cannot see.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>No measurements.\u003C\u002Fstrong> The most common reason for returns and refused deliveries.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Delivery information only at checkout.\u003C\u002Fstrong>\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Options that let customers pick something that is out of stock.\u003C\u002Fstrong>\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Copied descriptions.\u003C\u002Fstrong> They do not answer your customers' questions or help your page stand out in search.\u003C\u002Fli>\n\u003C\u002Ful>\n",[151,154,157,160,163,166,169,172,175,178,181],{"id":152,"text":153},"the-checklist","The checklist",{"id":155,"text":156},"photos","Photos",{"id":158,"text":159},"title","Title",{"id":161,"text":162},"price","Price",{"id":164,"text":165},"options","Options",{"id":167,"text":168},"description","Description",{"id":170,"text":171},"delivery-and-returns","Delivery and returns",{"id":173,"text":174},"proof-that-others-bought-it","Proof that others bought it",{"id":176,"text":177},"speed-and-phones","Speed and phones",{"id":179,"text":180},"how-search-engines-read-the-page","How search engines read the page",{"id":182,"text":183},"common-mistakes","Common mistakes",[185,188],{"title":186,"url":187},"Images and alt text — W3C Web Accessibility Initiative","https:\u002F\u002Fwww.w3.org\u002FWAI\u002Ftutorials\u002Fimages\u002F",{"title":189,"url":190},"Product structured data — Google Search Central","https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Fappearance\u002Fstructured-data\u002Fproduct",1221,{"data":193,"meta":194},[],{"has_page":9},[196,210,221,234,248,260,274],{"slug":197,"title":198,"description":199,"updated":8,"label":200,"themes":201},"beauty","Online store themes for beauty and skincare brands","Themes and setup for selling skincare, cosmetics and beauty products online: ingredients, routines, shades and repeat orders.","Beauty & skincare",[202,206],{"slug":203,"name":204,"thumbnail":205},"aurora","Aurora","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Faurora\u002Fart\u002Fthumbnail.jpg?v=2.3.1-94a9902d",{"slug":207,"name":208,"thumbnail":209},"crown","Crown","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fcrown\u002Fart\u002Fthumbnail.jpg?v=2.2.2-79af54de",{"slug":211,"title":212,"description":213,"updated":8,"label":214,"themes":215},"electronics","Online store themes for electronics and tech stores","Themes and setup for selling electronics and gadgets online: specifications, comparisons, search and filters for larger catalogues.","Electronics",[216,220],{"slug":217,"name":218,"thumbnail":219},"vertex","Vertex","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fvertex\u002Fart\u002Fthumbnail.jpg?v=2.2.2-9c320b4d",{"slug":207,"name":208,"thumbnail":209},{"slug":222,"title":223,"description":224,"updated":8,"label":225,"themes":226},"fashion","Online store themes for fashion and clothing brands","Themes and setup for selling clothes and accessories online: colour and size options, photos that show fit, size guides and easy exchanges.","Fashion & apparel",[227,228,232,233],{"slug":203,"name":204,"thumbnail":205},{"slug":229,"name":230,"thumbnail":231},"impact","Impact","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fimpact\u002Fart\u002Fthumbnail.jpg?v=2.2.1-2ac70934",{"slug":217,"name":218,"thumbnail":219},{"slug":207,"name":208,"thumbnail":209},{"slug":235,"title":236,"description":237,"updated":8,"label":238,"themes":239},"food-drink","Online store themes for food and drink brands","Themes and setup for selling coffee, food and drink online: menus and price lists, freshness, delivery areas and repeat customers.","Food & drink",[240,244],{"slug":241,"name":242,"thumbnail":243},"depot","Depot","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fdepot\u002Fart\u002Fthumbnail.jpg?v=3.2.2-33cf8377",{"slug":245,"name":246,"thumbnail":247},"ember","Ember","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fember\u002Fart\u002Fthumbnail.jpg?v=2.2.1-1ddcc50d",{"slug":249,"title":250,"description":251,"updated":8,"label":252,"themes":253},"home-decor","Online store themes for home and furniture brands","Themes and setup for selling furniture, decor and homeware online: room photos, dimensions, materials and delivery of large items.","Home & furniture",[254,255,256],{"slug":203,"name":204,"thumbnail":205},{"slug":217,"name":218,"thumbnail":219},{"slug":257,"name":258,"thumbnail":259},"haven","Haven","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fhaven\u002Fart\u002Fthumbnail.jpg?v=2.2.1-51ae3cb9",{"slug":261,"title":262,"description":263,"updated":8,"label":264,"themes":265},"stationery","Online store themes for stationery and print shops","Themes and setup for selling stationery, prints and paper goods online: product details, gift sets and simple, beautiful pages.","Stationery & print",[266,270],{"slug":267,"name":268,"thumbnail":269},"corner","Corner","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fcorner\u002Fart\u002Fthumbnail.jpg?v=1.2.1-70fa90e9",{"slug":271,"name":272,"thumbnail":273},"folio","Folio","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Ffolio\u002Fart\u002Fthumbnail.jpg?v=2.2.1-a035fc5d",{"slug":275,"title":276,"description":277,"updated":8,"label":278,"themes":279},"tools-hardware","Online store themes for tools and hardware stores","Themes and setup for selling tools, hardware and supplies online: large catalogues, search, specifications and stock levels.","Tools & hardware",[280,281],{"slug":217,"name":218,"thumbnail":219},{"slug":241,"name":242,"thumbnail":243}]