[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"glossary":3,"guides":102,"guide:product-photos-with-a-phone":129,"showcase":176,"industry-pages":179},[4,10,14,18,22,26,30,34,38,42,46,50,54,58,62,66,70,74,78,82,86,90,94,98],{"slug":5,"term":6,"definition":7,"updated":8,"draft":9},"redirect-301","301 redirect","A 301 redirect permanently sends visitors and search engines from an old web address to a new one.","2026-10-08",false,{"slug":11,"term":12,"definition":13,"updated":8,"draft":9},"abandoned-checkout","Abandoned checkout","An abandoned checkout is a checkout a customer starts — entering at least their email — but leaves before placing the order.",{"slug":15,"term":16,"definition":17,"updated":8,"draft":9},"alt-text","Alt text","Alt text is a short written description of an image, read aloud by screen readers and used by search engines to understand what the image shows.",{"slug":19,"term":20,"definition":21,"updated":8,"draft":9},"average-order-value","Average order value (AOV)","Average order value is the average amount customers spend per order: total sales divided by the number of orders.",{"slug":23,"term":24,"definition":25,"updated":8,"draft":9},"barcode","Barcode (GTIN, EAN, UPC)","A barcode is a scannable number on a product's packaging. Global ones (GTIN, EAN or UPC) identify the same product in every store that sells it.",{"slug":27,"term":28,"definition":29,"updated":8,"draft":9},"canonical-url","Canonical URL","A canonical URL is the one address a site tells search engines to treat as the main version of a page that can be reached at several addresses.",{"slug":31,"term":32,"definition":33,"updated":8,"draft":9},"cash-on-delivery","Cash on delivery (COD)","Cash on delivery is a payment method where the customer pays in cash when the order arrives, usually to the courier, who then passes the money on to the store.",{"slug":35,"term":36,"definition":37,"updated":8,"draft":9},"checkout","Checkout","Checkout is the final step of buying online, where the customer enters their contact and delivery details, chooses delivery and payment, and places the order.",{"slug":39,"term":40,"definition":41,"updated":8,"draft":9},"conversion-rate","Conversion rate","Conversion rate is the share of visitors who do what you want — usually place an order — out of all visitors, written as a percentage.",{"slug":43,"term":44,"definition":45,"updated":8,"draft":9},"custom-domain","Custom domain","A custom domain is a web address you own, such as yourbrand.com, used for your store instead of an address provided by the platform.",{"slug":47,"term":48,"definition":49,"updated":8,"draft":9},"customer-segment","Customer segment","A customer segment is a group of customers who share something — location, purchases, spending or how recently they ordered — so you can treat them differently.",{"slug":51,"term":52,"definition":53,"updated":8,"draft":9},"discount-code","Discount code","A discount code is a word or code a customer enters at checkout to get a price reduction, free shipping or a free item.",{"slug":55,"term":56,"definition":57,"updated":8,"draft":9},"email-automation","Email automation","An email automation is an email, or a series, sent automatically when a customer does something — subscribes, leaves a checkout, places a first order.",{"slug":59,"term":60,"definition":61,"updated":8,"draft":9},"inventory","Inventory","Inventory is the stock a store has to sell: how many of each variant are on hand, where they are, and how that changes as orders and deliveries come in.",{"slug":63,"term":64,"definition":65,"updated":8,"draft":9},"meta-description","Meta description","A meta description is a short summary of a web page, written in the page’s code, that search engines often show under the page’s title in search results.",{"slug":67,"term":68,"definition":69,"updated":8,"draft":9},"fulfillment","Order fulfillment","Fulfillment is everything between an order being placed and the customer receiving it: picking, packing, handing it to delivery and confirming it arrived.",{"slug":71,"term":72,"definition":73,"updated":8,"draft":9},"payment-gateway","Payment gateway","A payment gateway is the service that takes card and wallet payments for an online store, checks them with the bank and sends the money to the store’s account.",{"slug":75,"term":76,"definition":77,"updated":8,"draft":9},"product-option","Product option","A product option is a choice a customer makes about a product — such as size, colour or material — whose values combine into the product’s variants.",{"slug":79,"term":80,"definition":81,"updated":8,"draft":9},"variant","Product variant","A variant is one specific version of a product — a particular size, colour or material — with its own price, stock and often its own photo.",{"slug":83,"term":84,"definition":85,"updated":8,"draft":9},"refund","Refund","A refund returns some or all of what a customer paid for an order, usually after a return, a cancellation or a problem with the order.",{"slug":87,"term":88,"definition":89,"updated":8,"draft":9},"shipping-zone","Shipping zone","A shipping zone is a group of places — countries or regions — that share the same delivery options and rates.",{"slug":91,"term":92,"definition":93,"updated":8,"draft":9},"sitemap","Sitemap (XML sitemap)","An XML sitemap is a file listing the pages of a website that should appear in search results, with when each last changed, so search engines find them.",{"slug":95,"term":96,"definition":97,"updated":8,"draft":9},"sku","SKU (stock keeping unit)","A SKU is a code a store gives each product variant it stocks, so every item — down to its size and colour — can be counted, found and reordered.",{"slug":99,"term":100,"definition":101,"updated":8,"draft":9},"ssl-certificate","SSL certificate","An SSL certificate lets a website load over a secure connection (https), so what visitors send — addresses, passwords, payments — is encrypted.",[103,114,120,125],{"slug":104,"title":105,"description":106,"topic":107,"author":108,"published":8,"updated":8,"draft":9,"readMinutes":109,"related":110},"how-to-start-an-online-store","How to start an online store","The steps to open an online store, in the order that saves you time — from what to sell and how you get paid to your first order.","Starting a store","Soooks",6,[111,112,113],"selling-online-with-cash-on-delivery","what-a-good-product-page-needs","product-photos-with-a-phone",{"slug":111,"title":115,"description":116,"topic":117,"author":108,"published":8,"updated":8,"draft":9,"readMinutes":118,"related":119},"Selling online with cash on delivery","How cash on delivery works for an online store, what it really costs, and how to cut refused orders and keep track of the cash.","Selling and payments",5,[104,112],{"slug":113,"title":121,"description":122,"topic":123,"author":108,"published":8,"updated":8,"draft":9,"readMinutes":118,"related":124},"Product photos with a phone","How to take clean, consistent product photos with a phone — light, background, angles, settings and editing — without a studio.","Store design",[112,104],{"slug":112,"title":126,"description":127,"topic":123,"author":108,"published":8,"updated":8,"draft":9,"readMinutes":109,"related":128},"What a good product page needs","The parts of a product page that help people decide to buy — photos, title, price, options, description, delivery and returns — and how to get each right.",[113,104,111],{"slug":113,"title":121,"description":122,"topic":123,"author":108,"published":8,"updated":8,"draft":9,"readMinutes":118,"related":130,"html":142,"toc":143,"sources":168,"words":175},[131,134,139],{"kind":132,"path":133,"title":105,"description":106},"guide","\u002Fguides\u002Fhow-to-start-an-online-store",{"kind":135,"path":136,"title":137,"description":138},"feature","\u002Ffeatures\u002Fproducts-and-inventory","Products and inventory","Unlimited products with up to 250 variants each, per-variant photos and prices, stock by location with a history of every change, and CSV import and export.",{"kind":140,"path":141,"title":16,"description":17},"term","\u002Fglossary\u002Falt-text","\u003Cp>You can take good product photos with a phone: put the product by a large window in soft daylight, on a plain white or light background, turn off the flash, hold the phone steady at the product's height, take the same set of angles for every product, and keep the edits light and the same each time. Light and consistency matter far more than the camera.\u003C\u002Fp>\n\u003Cp>This guide covers a simple setup that costs almost nothing, the shots every product needs, the phone settings to use and how to prepare the photos for your store.\u003C\u002Fp>\n\u003Ch2 id=\"what-you-need\">What you need\u003C\u002Fh2>\n\u003Cul>\n\u003Cli>\u003Cstrong>A phone\u003C\u002Fstrong> — any recent phone camera is enough.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>A window\u003C\u002Fstrong> with daylight, ideally not in direct sun.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>A background\u003C\u002Fstrong>: a large sheet of white or light grey card, paper or fabric. A sheet of card curved from the wall down onto a table (a "sweep") gives a clean background with no visible corner.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Something white to bounce light\u003C\u002Fstrong>: a sheet of white card or foam board on the side away from the window fills in the shadows.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Something to steady the phone\u003C\u002Fstrong>: a small tripod with a phone clamp, or a stack of books.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Tape, a cloth and a soft brush\u003C\u002Fstrong> to fix the background and remove dust and fingerprints.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch2 id=\"set-up-the-light\">Set up the light\u003C\u002Fh2>\n\u003Cp>Light is what makes a photo look professional.\u003C\u002Fp>\n\u003Col>\n\u003Cli>\u003Cstrong>Use daylight from a window\u003C\u002Fstrong>, with the room lights off. Mixed light (daylight plus a warm bulb) gives colours that are hard to correct.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Avoid direct sun.\u003C\u002Fstrong> It makes hard shadows and bright spots. If the sun shines in, hang a thin white curtain or baking paper over the window to soften it.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Put the product beside the window\u003C\u002Fstrong>, not in front of it, so the light comes from the side.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Place the white card on the other side\u003C\u002Fstrong> to bounce light back into the shadows. Move it closer for softer shadows.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Shoot at the same time of day\u003C\u002Fstrong> for every session, so all your photos match.\u003C\u002Fli>\n\u003C\u002Fol>\n\u003Cp>If you have no good window, two identical daylight lamps (5000–6500 K) with diffusers, one on each side, do the same job and give the same light every time.\u003C\u002Fp>\n\u003Ch2 id=\"the-shots-every-product-needs\">The shots every product needs\u003C\u002Fh2>\n\u003Cp>Take the same set for every product, in the same order. Customers notice when a store's photos match, and it makes your collections look tidy.\u003C\u002Fp>\n\u003Col>\n\u003Cli>\u003Cstrong>The main shot\u003C\u002Fstrong>: the whole product, straight on, centred, filling about 80% of the frame, on the plain background.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Other angles\u003C\u002Fstrong>: back, side, three-quarter view; inside or underneath if it matters.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Detail\u003C\u002Fstrong>: a close-up of the material, texture, stitching, label or finish.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Scale or use\u003C\u002Fstrong>: worn, held in a hand, or in a room, so the size is obvious.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Each colour\u003C\u002Fstrong>: the main shot again for every colour you sell.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>What is in the box\u003C\u002Fstrong>, if more than one item comes with it.\u003C\u002Fli>\n\u003C\u002Fol>\n\u003Cp>Our guide to \u003Ca href=\"\u002Fguides\u002Fwhat-a-good-product-page-needs\">what a good product page needs\u003C\u002Fa> explains how these photos are used on the page.\u003C\u002Fp>\n\u003Ch2 id=\"phone-settings\">Phone settings\u003C\u002Fh2>\n\u003Cul>\n\u003Cli>\u003Cstrong>Use the main (1×) lens.\u003C\u002Fstrong> Do not zoom digitally. Instead, step back slightly and use the 2× lens if your phone has one: it flattens the product a little and avoids the stretched look of a close wide-angle shot.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Turn off the flash.\u003C\u002Fstrong> It flattens the product and creates glare.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Turn on the grid\u003C\u002Fstrong> to keep the product straight and centred.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Tap the product to focus\u003C\u002Fstrong>, then slide the brightness down slightly if white parts look blown out.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Lock focus and exposure\u003C\u002Fstrong> (a long press on most phones) so every shot in the set looks the same.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Avoid portrait mode\u003C\u002Fstrong> for main shots. Its artificial blur often cuts into the product's edges.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Shoot in the shape you will use.\u003C\u002Fstrong> If your store's theme shows products as squares or as 4:5 portraits, compose for that shape now rather than cropping later, so nothing important ends up cut off.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch2 id=\"taking-the-photos\">Taking the photos\u003C\u002Fh2>\n\u003Cul>\n\u003Cli>\u003Cstrong>Clean the product and the lens\u003C\u002Fstrong> first. Dust and fingerprints show up clearly in close-ups.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Hold the phone at the product's height\u003C\u002Fstrong> for the main shot, not looking down on it — unless it is a flat item like a book or a scarf, which you shoot from directly above.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Keep the phone still\u003C\u002Fstrong>: use a tripod or rest it on something, and use the timer or a remote.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Take several of each shot\u003C\u002Fstrong> and choose the sharpest later.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>For clothing\u003C\u002Fstrong>, a model or a mannequin shows the fit far better than a flat item; if you photograph flat, smooth and shape the garment carefully and shoot from directly above.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch2 id=\"editing\">Editing\u003C\u002Fh2>\n\u003Cp>Keep editing light and the same for every product. The phone's built-in editor is enough.\u003C\u002Fp>\n\u003Col>\n\u003Cli>\u003Cstrong>Straighten and crop\u003C\u002Fstrong> to the shape your store uses, leaving even space around the product.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Correct brightness\u003C\u002Fstrong> so the background looks white or light grey, not dull.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Correct colour\u003C\u002Fstrong> so the product matches the real thing. Check it next to the product: a customer who receives a different colour may send it back or refuse the delivery.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Remove dust or marks\u003C\u002Fstrong> on the background — never change the product itself.\u003C\u002Fli>\n\u003C\u002Fol>\n\u003Cp>If you edit many photos, save your adjustments and apply the same ones to every photo from the same session.\u003C\u002Fp>\n\u003Cp>On Soooks, the built-in image editor can crop, resize and remove the background, so you can finish photos in your admin.\u003C\u002Fp>\n\u003Ch2 id=\"preparing-photos-for-your-store\">Preparing photos for your store\u003C\u002Fh2>\n\u003Cul>\n\u003Cli>\u003Cstrong>Size\u003C\u002Fstrong>: about 2000 pixels on the long side is enough for sharp photos and close-ups. Much larger files only slow the upload.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>File names\u003C\u002Fstrong>: name files after what they show (\u003Ccode>brown-leather-wallet-open.jpg\u003C\u002Fcode>) rather than \u003Ccode>IMG_4821.jpg\u003C\u002Fcode>.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Alt text\u003C\u002Fstrong>: give every photo a short description of what it shows, such as "Brown leather wallet, open, showing six card slots". People using screen readers hear it, and search engines use it to understand the image.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Order\u003C\u002Fstrong>: put the main shot first; it appears in collections and when the product is shared.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Colour photos\u003C\u002Fstrong>: link each colour's photo to that option, so choosing a colour shows it.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>When you upload a photo to Soooks, smaller copies are made automatically and your store shows those instead of the original, so pages stay fast on phones.\u003C\u002Fp>\n\u003Ch2 id=\"common-mistakes\">Common mistakes\u003C\u002Fh2>\n\u003Cul>\n\u003Cli>\u003Cstrong>Mixed light\u003C\u002Fstrong> from a window and a lamp, giving yellow or blue colour casts.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Every product shot differently\u003C\u002Fstrong>, which makes the store look unplanned.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Heavy filters\u003C\u002Fstrong> that change the product's colour.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Busy backgrounds\u003C\u002Fstrong> that compete with the product in the main shot.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Cropping too tight\u003C\u002Fstrong>, so the product touches the edges or parts are cut off when the theme shows it in a different shape.\u003C\u002Fli>\n\u003C\u002Ful>\n",[144,147,150,153,156,159,162,165],{"id":145,"text":146},"what-you-need","What you need",{"id":148,"text":149},"set-up-the-light","Set up the light",{"id":151,"text":152},"the-shots-every-product-needs","The shots every product needs",{"id":154,"text":155},"phone-settings","Phone settings",{"id":157,"text":158},"taking-the-photos","Taking the photos",{"id":160,"text":161},"editing","Editing",{"id":163,"text":164},"preparing-photos-for-your-store","Preparing photos for your store",{"id":166,"text":167},"common-mistakes","Common mistakes",[169,172],{"title":170,"url":171},"Images and alt text — W3C Web Accessibility Initiative","https:\u002F\u002Fwww.w3.org\u002FWAI\u002Ftutorials\u002Fimages\u002F",{"title":173,"url":174},"Image SEO best practices — Google Search Central","https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Fappearance\u002Fgoogle-images",1132,{"data":177,"meta":178},[],{"has_page":9},[180,194,205,218,232,244,258],{"slug":181,"title":182,"description":183,"updated":8,"label":184,"themes":185},"beauty","Online store themes for beauty and skincare brands","Themes and setup for selling skincare, cosmetics and beauty products online: ingredients, routines, shades and repeat orders.","Beauty & skincare",[186,190],{"slug":187,"name":188,"thumbnail":189},"aurora","Aurora","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Faurora\u002Fart\u002Fthumbnail.jpg?v=2.3.1-94a9902d",{"slug":191,"name":192,"thumbnail":193},"crown","Crown","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fcrown\u002Fart\u002Fthumbnail.jpg?v=2.2.2-79af54de",{"slug":195,"title":196,"description":197,"updated":8,"label":198,"themes":199},"electronics","Online store themes for electronics and tech stores","Themes and setup for selling electronics and gadgets online: specifications, comparisons, search and filters for larger catalogues.","Electronics",[200,204],{"slug":201,"name":202,"thumbnail":203},"vertex","Vertex","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fvertex\u002Fart\u002Fthumbnail.jpg?v=2.2.2-9c320b4d",{"slug":191,"name":192,"thumbnail":193},{"slug":206,"title":207,"description":208,"updated":8,"label":209,"themes":210},"fashion","Online store themes for fashion and clothing brands","Themes and setup for selling clothes and accessories online: colour and size options, photos that show fit, size guides and easy exchanges.","Fashion & apparel",[211,212,216,217],{"slug":187,"name":188,"thumbnail":189},{"slug":213,"name":214,"thumbnail":215},"impact","Impact","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fimpact\u002Fart\u002Fthumbnail.jpg?v=2.2.1-2ac70934",{"slug":201,"name":202,"thumbnail":203},{"slug":191,"name":192,"thumbnail":193},{"slug":219,"title":220,"description":221,"updated":8,"label":222,"themes":223},"food-drink","Online store themes for food and drink brands","Themes and setup for selling coffee, food and drink online: menus and price lists, freshness, delivery areas and repeat customers.","Food & drink",[224,228],{"slug":225,"name":226,"thumbnail":227},"depot","Depot","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fdepot\u002Fart\u002Fthumbnail.jpg?v=3.2.2-33cf8377",{"slug":229,"name":230,"thumbnail":231},"ember","Ember","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fember\u002Fart\u002Fthumbnail.jpg?v=2.2.1-1ddcc50d",{"slug":233,"title":234,"description":235,"updated":8,"label":236,"themes":237},"home-decor","Online store themes for home and furniture brands","Themes and setup for selling furniture, decor and homeware online: room photos, dimensions, materials and delivery of large items.","Home & furniture",[238,239,240],{"slug":187,"name":188,"thumbnail":189},{"slug":201,"name":202,"thumbnail":203},{"slug":241,"name":242,"thumbnail":243},"haven","Haven","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fhaven\u002Fart\u002Fthumbnail.jpg?v=2.2.1-51ae3cb9",{"slug":245,"title":246,"description":247,"updated":8,"label":248,"themes":249},"stationery","Online store themes for stationery and print shops","Themes and setup for selling stationery, prints and paper goods online: product details, gift sets and simple, beautiful pages.","Stationery & print",[250,254],{"slug":251,"name":252,"thumbnail":253},"corner","Corner","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fcorner\u002Fart\u002Fthumbnail.jpg?v=1.2.1-70fa90e9",{"slug":255,"name":256,"thumbnail":257},"folio","Folio","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Ffolio\u002Fart\u002Fthumbnail.jpg?v=2.2.1-a035fc5d",{"slug":259,"title":260,"description":261,"updated":8,"label":262,"themes":263},"tools-hardware","Online store themes for tools and hardware stores","Themes and setup for selling tools, hardware and supplies online: large catalogues, search, specifications and stock levels.","Tools & hardware",[264,265],{"slug":201,"name":202,"thumbnail":203},{"slug":225,"name":226,"thumbnail":227}]