[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"glossary":3,"term:conversion-rate":102,"guides":120,"showcase":144,"industry-pages":147},[4,10,14,18,22,26,30,34,38,42,46,50,54,58,62,66,70,74,78,82,86,90,94,98],{"slug":5,"term":6,"definition":7,"updated":8,"draft":9},"redirect-301","301 redirect","A 301 redirect permanently sends visitors and search engines from an old web address to a new one.","2026-10-08",false,{"slug":11,"term":12,"definition":13,"updated":8,"draft":9},"abandoned-checkout","Abandoned checkout","An abandoned checkout is a checkout a customer starts — entering at least their email — but leaves before placing the order.",{"slug":15,"term":16,"definition":17,"updated":8,"draft":9},"alt-text","Alt text","Alt text is a short written description of an image, read aloud by screen readers and used by search engines to understand what the image shows.",{"slug":19,"term":20,"definition":21,"updated":8,"draft":9},"average-order-value","Average order value (AOV)","Average order value is the average amount customers spend per order: total sales divided by the number of orders.",{"slug":23,"term":24,"definition":25,"updated":8,"draft":9},"barcode","Barcode (GTIN, EAN, UPC)","A barcode is a scannable number on a product's packaging. Global ones (GTIN, EAN or UPC) identify the same product in every store that sells it.",{"slug":27,"term":28,"definition":29,"updated":8,"draft":9},"canonical-url","Canonical URL","A canonical URL is the one address a site tells search engines to treat as the main version of a page that can be reached at several addresses.",{"slug":31,"term":32,"definition":33,"updated":8,"draft":9},"cash-on-delivery","Cash on delivery (COD)","Cash on delivery is a payment method where the customer pays in cash when the order arrives, usually to the courier, who then passes the money on to the store.",{"slug":35,"term":36,"definition":37,"updated":8,"draft":9},"checkout","Checkout","Checkout is the final step of buying online, where the customer enters their contact and delivery details, chooses delivery and payment, and places the order.",{"slug":39,"term":40,"definition":41,"updated":8,"draft":9},"conversion-rate","Conversion rate","Conversion rate is the share of visitors who do what you want — usually place an order — out of all visitors, written as a percentage.",{"slug":43,"term":44,"definition":45,"updated":8,"draft":9},"custom-domain","Custom domain","A custom domain is a web address you own, such as yourbrand.com, used for your store instead of an address provided by the platform.",{"slug":47,"term":48,"definition":49,"updated":8,"draft":9},"customer-segment","Customer segment","A customer segment is a group of customers who share something — location, purchases, spending or how recently they ordered — so you can treat them differently.",{"slug":51,"term":52,"definition":53,"updated":8,"draft":9},"discount-code","Discount code","A discount code is a word or code a customer enters at checkout to get a price reduction, free shipping or a free item.",{"slug":55,"term":56,"definition":57,"updated":8,"draft":9},"email-automation","Email automation","An email automation is an email, or a series, sent automatically when a customer does something — subscribes, leaves a checkout, places a first order.",{"slug":59,"term":60,"definition":61,"updated":8,"draft":9},"inventory","Inventory","Inventory is the stock a store has to sell: how many of each variant are on hand, where they are, and how that changes as orders and deliveries come in.",{"slug":63,"term":64,"definition":65,"updated":8,"draft":9},"meta-description","Meta description","A meta description is a short summary of a web page, written in the page’s code, that search engines often show under the page’s title in search results.",{"slug":67,"term":68,"definition":69,"updated":8,"draft":9},"fulfillment","Order fulfillment","Fulfillment is everything between an order being placed and the customer receiving it: picking, packing, handing it to delivery and confirming it arrived.",{"slug":71,"term":72,"definition":73,"updated":8,"draft":9},"payment-gateway","Payment gateway","A payment gateway is the service that takes card and wallet payments for an online store, checks them with the bank and sends the money to the store’s account.",{"slug":75,"term":76,"definition":77,"updated":8,"draft":9},"product-option","Product option","A product option is a choice a customer makes about a product — such as size, colour or material — whose values combine into the product’s variants.",{"slug":79,"term":80,"definition":81,"updated":8,"draft":9},"variant","Product variant","A variant is one specific version of a product — a particular size, colour or material — with its own price, stock and often its own photo.",{"slug":83,"term":84,"definition":85,"updated":8,"draft":9},"refund","Refund","A refund returns some or all of what a customer paid for an order, usually after a return, a cancellation or a problem with the order.",{"slug":87,"term":88,"definition":89,"updated":8,"draft":9},"shipping-zone","Shipping zone","A shipping zone is a group of places — countries or regions — that share the same delivery options and rates.",{"slug":91,"term":92,"definition":93,"updated":8,"draft":9},"sitemap","Sitemap (XML sitemap)","An XML sitemap is a file listing the pages of a website that should appear in search results, with when each last changed, so search engines find them.",{"slug":95,"term":96,"definition":97,"updated":8,"draft":9},"sku","SKU (stock keeping unit)","A SKU is a code a store gives each product variant it stocks, so every item — down to its size and colour — can be counted, found and reordered.",{"slug":99,"term":100,"definition":101,"updated":8,"draft":9},"ssl-certificate","SSL certificate","An SSL certificate lets a website load over a secure connection (https), so what visitors send — addresses, passwords, payments — is encrypted.",{"slug":39,"term":40,"definition":41,"updated":8,"draft":9,"html":103,"related":104,"guides":117,"features":119},"\u003Cp>Conversion rate is the share of visitors who do what you want — usually place an order — out of all visitors, written as a percentage.\u003C\u002Fp>\n\u003Cp>If 2,000 people visit your store in a month and 40 place an order, your conversion rate is 2%.\u003C\u002Fp>\n\u003Ch2 id=\"why-it-matters\">Why it matters\u003C\u002Fh2>\n\u003Cp>Revenue is visitors × conversion rate × average order value. Raising the conversion rate earns more from the visitors you already have, which is usually cheaper than buying more traffic.\u003C\u002Fp>\n\u003Ch2 id=\"what-moves-it\">What moves it\u003C\u002Fh2>\n\u003Cp>Clear product pages, trustworthy photos, visible delivery costs, a short checkout and the payment methods customers expect.\u003C\u002Fp>\n",[105,108,110,112],{"kind":106,"path":107,"title":20,"description":21},"term","\u002Fglossary\u002Faverage-order-value",{"kind":106,"path":109,"title":12,"description":13},"\u002Fglossary\u002Fabandoned-checkout",{"kind":106,"path":111,"title":36,"description":37},"\u002Fglossary\u002Fcheckout",{"kind":113,"path":114,"title":115,"description":116},"guide","\u002Fguides\u002Fwhat-a-good-product-page-needs","What a good product page needs","The parts of a product page that help people decide to buy — photos, title, price, options, description, delivery and returns — and how to get each right.",[118],"what-a-good-product-page-needs",[],[121,131,137,142],{"slug":122,"title":123,"description":124,"topic":125,"author":126,"published":8,"updated":8,"draft":9,"readMinutes":127,"related":128},"how-to-start-an-online-store","How to start an online store","The steps to open an online store, in the order that saves you time — from what to sell and how you get paid to your first order.","Starting a store","Soooks",6,[129,118,130],"selling-online-with-cash-on-delivery","product-photos-with-a-phone",{"slug":129,"title":132,"description":133,"topic":134,"author":126,"published":8,"updated":8,"draft":9,"readMinutes":135,"related":136},"Selling online with cash on delivery","How cash on delivery works for an online store, what it really costs, and how to cut refused orders and keep track of the cash.","Selling and payments",5,[122,118],{"slug":130,"title":138,"description":139,"topic":140,"author":126,"published":8,"updated":8,"draft":9,"readMinutes":135,"related":141},"Product photos with a phone","How to take clean, consistent product photos with a phone — light, background, angles, settings and editing — without a studio.","Store design",[118,122],{"slug":118,"title":115,"description":116,"topic":140,"author":126,"published":8,"updated":8,"draft":9,"readMinutes":127,"related":143},[130,122,129],{"data":145,"meta":146},[],{"has_page":9},[148,162,173,186,200,212,226],{"slug":149,"title":150,"description":151,"updated":8,"label":152,"themes":153},"beauty","Online store themes for beauty and skincare brands","Themes and setup for selling skincare, cosmetics and beauty products online: ingredients, routines, shades and repeat orders.","Beauty & skincare",[154,158],{"slug":155,"name":156,"thumbnail":157},"aurora","Aurora","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Faurora\u002Fart\u002Fthumbnail.jpg?v=2.3.1-94a9902d",{"slug":159,"name":160,"thumbnail":161},"crown","Crown","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fcrown\u002Fart\u002Fthumbnail.jpg?v=2.2.2-79af54de",{"slug":163,"title":164,"description":165,"updated":8,"label":166,"themes":167},"electronics","Online store themes for electronics and tech stores","Themes and setup for selling electronics and gadgets online: specifications, comparisons, search and filters for larger catalogues.","Electronics",[168,172],{"slug":169,"name":170,"thumbnail":171},"vertex","Vertex","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fvertex\u002Fart\u002Fthumbnail.jpg?v=2.2.2-9c320b4d",{"slug":159,"name":160,"thumbnail":161},{"slug":174,"title":175,"description":176,"updated":8,"label":177,"themes":178},"fashion","Online store themes for fashion and clothing brands","Themes and setup for selling clothes and accessories online: colour and size options, photos that show fit, size guides and easy exchanges.","Fashion & apparel",[179,180,184,185],{"slug":155,"name":156,"thumbnail":157},{"slug":181,"name":182,"thumbnail":183},"impact","Impact","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fimpact\u002Fart\u002Fthumbnail.jpg?v=2.2.1-2ac70934",{"slug":169,"name":170,"thumbnail":171},{"slug":159,"name":160,"thumbnail":161},{"slug":187,"title":188,"description":189,"updated":8,"label":190,"themes":191},"food-drink","Online store themes for food and drink brands","Themes and setup for selling coffee, food and drink online: menus and price lists, freshness, delivery areas and repeat customers.","Food & drink",[192,196],{"slug":193,"name":194,"thumbnail":195},"depot","Depot","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fdepot\u002Fart\u002Fthumbnail.jpg?v=3.2.2-33cf8377",{"slug":197,"name":198,"thumbnail":199},"ember","Ember","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fember\u002Fart\u002Fthumbnail.jpg?v=2.2.1-1ddcc50d",{"slug":201,"title":202,"description":203,"updated":8,"label":204,"themes":205},"home-decor","Online store themes for home and furniture brands","Themes and setup for selling furniture, decor and homeware online: room photos, dimensions, materials and delivery of large items.","Home & furniture",[206,207,208],{"slug":155,"name":156,"thumbnail":157},{"slug":169,"name":170,"thumbnail":171},{"slug":209,"name":210,"thumbnail":211},"haven","Haven","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fhaven\u002Fart\u002Fthumbnail.jpg?v=2.2.1-51ae3cb9",{"slug":213,"title":214,"description":215,"updated":8,"label":216,"themes":217},"stationery","Online store themes for stationery and print shops","Themes and setup for selling stationery, prints and paper goods online: product details, gift sets and simple, beautiful pages.","Stationery & print",[218,222],{"slug":219,"name":220,"thumbnail":221},"corner","Corner","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fcorner\u002Fart\u002Fthumbnail.jpg?v=1.2.1-70fa90e9",{"slug":223,"name":224,"thumbnail":225},"folio","Folio","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Ffolio\u002Fart\u002Fthumbnail.jpg?v=2.2.1-a035fc5d",{"slug":227,"title":228,"description":229,"updated":8,"label":230,"themes":231},"tools-hardware","Online store themes for tools and hardware stores","Themes and setup for selling tools, hardware and supplies online: large catalogues, search, specifications and stock levels.","Tools & hardware",[232,233],{"slug":169,"name":170,"thumbnail":171},{"slug":193,"name":194,"thumbnail":195}]