[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"glossary":3,"feature:shipping-and-delivery":102,"guides":149,"showcase":173,"industry-pages":176},[4,10,14,18,22,26,30,34,38,42,46,50,54,58,62,66,70,74,78,82,86,90,94,98],{"slug":5,"term":6,"definition":7,"updated":8,"draft":9},"redirect-301","301 redirect","A 301 redirect permanently sends visitors and search engines from an old web address to a new one.","2026-10-08",false,{"slug":11,"term":12,"definition":13,"updated":8,"draft":9},"abandoned-checkout","Abandoned checkout","An abandoned checkout is a checkout a customer starts — entering at least their email — but leaves before placing the order.",{"slug":15,"term":16,"definition":17,"updated":8,"draft":9},"alt-text","Alt text","Alt text is a short written description of an image, read aloud by screen readers and used by search engines to understand what the image shows.",{"slug":19,"term":20,"definition":21,"updated":8,"draft":9},"average-order-value","Average order value (AOV)","Average order value is the average amount customers spend per order: total sales divided by the number of orders.",{"slug":23,"term":24,"definition":25,"updated":8,"draft":9},"barcode","Barcode (GTIN, EAN, UPC)","A barcode is a scannable number on a product's packaging. Global ones (GTIN, EAN or UPC) identify the same product in every store that sells it.",{"slug":27,"term":28,"definition":29,"updated":8,"draft":9},"canonical-url","Canonical URL","A canonical URL is the one address a site tells search engines to treat as the main version of a page that can be reached at several addresses.",{"slug":31,"term":32,"definition":33,"updated":8,"draft":9},"cash-on-delivery","Cash on delivery (COD)","Cash on delivery is a payment method where the customer pays in cash when the order arrives, usually to the courier, who then passes the money on to the store.",{"slug":35,"term":36,"definition":37,"updated":8,"draft":9},"checkout","Checkout","Checkout is the final step of buying online, where the customer enters their contact and delivery details, chooses delivery and payment, and places the order.",{"slug":39,"term":40,"definition":41,"updated":8,"draft":9},"conversion-rate","Conversion rate","Conversion rate is the share of visitors who do what you want — usually place an order — out of all visitors, written as a percentage.",{"slug":43,"term":44,"definition":45,"updated":8,"draft":9},"custom-domain","Custom domain","A custom domain is a web address you own, such as yourbrand.com, used for your store instead of an address provided by the platform.",{"slug":47,"term":48,"definition":49,"updated":8,"draft":9},"customer-segment","Customer segment","A customer segment is a group of customers who share something — location, purchases, spending or how recently they ordered — so you can treat them differently.",{"slug":51,"term":52,"definition":53,"updated":8,"draft":9},"discount-code","Discount code","A discount code is a word or code a customer enters at checkout to get a price reduction, free shipping or a free item.",{"slug":55,"term":56,"definition":57,"updated":8,"draft":9},"email-automation","Email automation","An email automation is an email, or a series, sent automatically when a customer does something — subscribes, leaves a checkout, places a first order.",{"slug":59,"term":60,"definition":61,"updated":8,"draft":9},"inventory","Inventory","Inventory is the stock a store has to sell: how many of each variant are on hand, where they are, and how that changes as orders and deliveries come in.",{"slug":63,"term":64,"definition":65,"updated":8,"draft":9},"meta-description","Meta description","A meta description is a short summary of a web page, written in the page’s code, that search engines often show under the page’s title in search results.",{"slug":67,"term":68,"definition":69,"updated":8,"draft":9},"fulfillment","Order fulfillment","Fulfillment is everything between an order being placed and the customer receiving it: picking, packing, handing it to delivery and confirming it arrived.",{"slug":71,"term":72,"definition":73,"updated":8,"draft":9},"payment-gateway","Payment gateway","A payment gateway is the service that takes card and wallet payments for an online store, checks them with the bank and sends the money to the store’s account.",{"slug":75,"term":76,"definition":77,"updated":8,"draft":9},"product-option","Product option","A product option is a choice a customer makes about a product — such as size, colour or material — whose values combine into the product’s variants.",{"slug":79,"term":80,"definition":81,"updated":8,"draft":9},"variant","Product variant","A variant is one specific version of a product — a particular size, colour or material — with its own price, stock and often its own photo.",{"slug":83,"term":84,"definition":85,"updated":8,"draft":9},"refund","Refund","A refund returns some or all of what a customer paid for an order, usually after a return, a cancellation or a problem with the order.",{"slug":87,"term":88,"definition":89,"updated":8,"draft":9},"shipping-zone","Shipping zone","A shipping zone is a group of places — countries or regions — that share the same delivery options and rates.",{"slug":91,"term":92,"definition":93,"updated":8,"draft":9},"sitemap","Sitemap (XML sitemap)","An XML sitemap is a file listing the pages of a website that should appear in search results, with when each last changed, so search engines find them.",{"slug":95,"term":96,"definition":97,"updated":8,"draft":9},"sku","SKU (stock keeping unit)","A SKU is a code a store gives each product variant it stocks, so every item — down to its size and colour — can be counted, found and reordered.",{"slug":99,"term":100,"definition":101,"updated":8,"draft":9},"ssl-certificate","SSL certificate","An SSL certificate lets a website load over a secure connection (https), so what visitors send — addresses, passwords, payments — is encrypted.",{"slug":103,"title":104,"name":105,"description":106,"group":107,"updated":8,"draft":9,"html":108,"toc":109,"related":125,"guides":147},"shipping-and-delivery","Shipping, local delivery and pickup","Shipping and delivery","Set shipping zones and rates, local delivery by postal code, in-store pickup and delivery estimates, then fulfil orders by location with tracking.","commerce","\u003Cp>Soooks lets you set where you deliver and what it costs — shipping zones with flat, free, price-based or weight-based rates — plus local delivery, in-store pickup and delivery estimates that customers see at checkout.\u003C\u002Fp>\n\u003Ch2 id=\"shipping-rates\">Shipping rates\u003C\u002Fh2>\n\u003Cul>\n\u003Cli>\u003Cstrong>Zones by country\u003C\u002Fstrong>, including a "rest of world" zone, inside shipping profiles; add custom profiles for products that ship differently.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Rate types\u003C\u002Fstrong>: flat rate, free shipping, price-based and weight-based, each with optional minimum and maximum order price or weight, a transit time and a note under the option.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Carrier rates\u003C\u002Fstrong> from a rate card you enter (price per service, plus an amount per kg).\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Packages\u003C\u002Fstrong> with a default size and weight.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch2 id=\"local-delivery-and-pickup\">Local delivery and pickup\u003C\u002Fh2>\n\u003Cul>\n\u003Cli>\u003Cstrong>Local delivery\u003C\u002Fstrong> from a location, by postal code, with a delivery fee, free delivery over an amount, a minimum order, an order cutoff time, delivery windows and instructions.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Pickup in store\u003C\u002Fstrong> with a ready-in time, pickup hours and instructions.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch2 id=\"delivery-estimates\">Delivery estimates\u003C\u002Fh2>\n\u003Cp>Set processing time, a cutoff, business days and holidays, and Soooks shows an estimated delivery date at checkout and in shipping emails.\u003C\u002Fp>\n\u003Ch2 id=\"fulfilment\">Fulfilment\u003C\u002Fh2>\n\u003Cp>Orders are split by the location that fulfils them. From the order page you can fulfil and ship with a tracking number and link, mark an order ready for pickup or out for delivery, mark it delivered or picked up, and print a packing slip. Choose whether orders route to the fewest shipments or by location priority.\u003C\u002Fp>\n\u003Ch2 id=\"limits\">Limits\u003C\u002Fh2>\n\u003Cul>\n\u003Cli>There is no live connection to delivery companies yet: rates come from your zones and rate cards, and shipping labels are not bought through Soooks.\u003C\u002Fli>\n\u003Cli>Local delivery matches by postal code; delivery by distance from your location is not available at checkout yet.\u003C\u002Fli>\n\u003C\u002Ful>\n",[110,113,116,119,122],{"id":111,"text":112},"shipping-rates","Shipping rates",{"id":114,"text":115},"local-delivery-and-pickup","Local delivery and pickup",{"id":117,"text":118},"delivery-estimates","Delivery estimates",{"id":120,"text":121},"fulfilment","Fulfilment",{"id":123,"text":124},"limits","Limits",[126,131,136,140,144],{"kind":127,"path":128,"title":129,"description":130},"guide","\u002Fguides\u002Fselling-online-with-cash-on-delivery","Selling online with cash on delivery","How cash on delivery works for an online store, what it really costs, and how to cut refused orders and keep track of the cash.",{"kind":132,"path":133,"title":134,"description":135},"feature","\u002Ffeatures\u002Fcash-on-delivery","Cash on delivery","Offer cash on delivery at checkout with no platform fee: customers pay the courier when the order arrives, and you mark it paid when the cash reaches you.",{"kind":132,"path":137,"title":138,"description":139},"\u002Ffeatures\u002Fproducts-and-inventory","Products and inventory","Unlimited products with up to 250 variants each, per-variant photos and prices, stock by location with a history of every change, and CSV import and export.",{"kind":132,"path":141,"title":142,"description":143},"\u002Ffeatures\u002Fdiscounts","Discounts","Discount codes and automatic discounts: amount or percentage off products or orders, free shipping and Buy X get Y, with dates, limits and combinations.",{"kind":145,"path":146,"title":68,"description":69},"term","\u002Fglossary\u002Ffulfillment",[148],"selling-online-with-cash-on-delivery",[150,160,164,169],{"slug":151,"title":152,"description":153,"topic":154,"author":155,"published":8,"updated":8,"draft":9,"readMinutes":156,"related":157},"how-to-start-an-online-store","How to start an online store","The steps to open an online store, in the order that saves you time — from what to sell and how you get paid to your first order.","Starting a store","Soooks",6,[148,158,159],"what-a-good-product-page-needs","product-photos-with-a-phone",{"slug":148,"title":129,"description":130,"topic":161,"author":155,"published":8,"updated":8,"draft":9,"readMinutes":162,"related":163},"Selling and payments",5,[151,158],{"slug":159,"title":165,"description":166,"topic":167,"author":155,"published":8,"updated":8,"draft":9,"readMinutes":162,"related":168},"Product photos with a phone","How to take clean, consistent product photos with a phone — light, background, angles, settings and editing — without a studio.","Store design",[158,151],{"slug":158,"title":170,"description":171,"topic":167,"author":155,"published":8,"updated":8,"draft":9,"readMinutes":156,"related":172},"What a good product page needs","The parts of a product page that help people decide to buy — photos, title, price, options, description, delivery and returns — and how to get each right.",[159,151,148],{"data":174,"meta":175},[],{"has_page":9},[177,191,202,215,229,241,255],{"slug":178,"title":179,"description":180,"updated":8,"label":181,"themes":182},"beauty","Online store themes for beauty and skincare brands","Themes and setup for selling skincare, cosmetics and beauty products online: ingredients, routines, shades and repeat orders.","Beauty & skincare",[183,187],{"slug":184,"name":185,"thumbnail":186},"aurora","Aurora","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Faurora\u002Fart\u002Fthumbnail.jpg?v=2.3.1-94a9902d",{"slug":188,"name":189,"thumbnail":190},"crown","Crown","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fcrown\u002Fart\u002Fthumbnail.jpg?v=2.2.2-79af54de",{"slug":192,"title":193,"description":194,"updated":8,"label":195,"themes":196},"electronics","Online store themes for electronics and tech stores","Themes and setup for selling electronics and gadgets online: specifications, comparisons, search and filters for larger catalogues.","Electronics",[197,201],{"slug":198,"name":199,"thumbnail":200},"vertex","Vertex","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fvertex\u002Fart\u002Fthumbnail.jpg?v=2.2.2-9c320b4d",{"slug":188,"name":189,"thumbnail":190},{"slug":203,"title":204,"description":205,"updated":8,"label":206,"themes":207},"fashion","Online store themes for fashion and clothing brands","Themes and setup for selling clothes and accessories online: colour and size options, photos that show fit, size guides and easy exchanges.","Fashion & apparel",[208,209,213,214],{"slug":184,"name":185,"thumbnail":186},{"slug":210,"name":211,"thumbnail":212},"impact","Impact","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fimpact\u002Fart\u002Fthumbnail.jpg?v=2.2.1-2ac70934",{"slug":198,"name":199,"thumbnail":200},{"slug":188,"name":189,"thumbnail":190},{"slug":216,"title":217,"description":218,"updated":8,"label":219,"themes":220},"food-drink","Online store themes for food and drink brands","Themes and setup for selling coffee, food and drink online: menus and price lists, freshness, delivery areas and repeat customers.","Food & drink",[221,225],{"slug":222,"name":223,"thumbnail":224},"depot","Depot","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fdepot\u002Fart\u002Fthumbnail.jpg?v=3.2.2-33cf8377",{"slug":226,"name":227,"thumbnail":228},"ember","Ember","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fember\u002Fart\u002Fthumbnail.jpg?v=2.2.1-1ddcc50d",{"slug":230,"title":231,"description":232,"updated":8,"label":233,"themes":234},"home-decor","Online store themes for home and furniture brands","Themes and setup for selling furniture, decor and homeware online: room photos, dimensions, materials and delivery of large items.","Home & furniture",[235,236,237],{"slug":184,"name":185,"thumbnail":186},{"slug":198,"name":199,"thumbnail":200},{"slug":238,"name":239,"thumbnail":240},"haven","Haven","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fhaven\u002Fart\u002Fthumbnail.jpg?v=2.2.1-51ae3cb9",{"slug":242,"title":243,"description":244,"updated":8,"label":245,"themes":246},"stationery","Online store themes for stationery and print shops","Themes and setup for selling stationery, prints and paper goods online: product details, gift sets and simple, beautiful pages.","Stationery & print",[247,251],{"slug":248,"name":249,"thumbnail":250},"corner","Corner","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fcorner\u002Fart\u002Fthumbnail.jpg?v=1.2.1-70fa90e9",{"slug":252,"name":253,"thumbnail":254},"folio","Folio","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Ffolio\u002Fart\u002Fthumbnail.jpg?v=2.2.1-a035fc5d",{"slug":256,"title":257,"description":258,"updated":8,"label":259,"themes":260},"tools-hardware","Online store themes for tools and hardware stores","Themes and setup for selling tools, hardware and supplies online: large catalogues, search, specifications and stock levels.","Tools & hardware",[261,262],{"slug":198,"name":199,"thumbnail":200},{"slug":222,"name":223,"thumbnail":224}]