[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"glossary":3,"feature:seo-tools":102,"guides":144,"showcase":168,"industry-pages":171},[4,10,14,18,22,26,30,34,38,42,46,50,54,58,62,66,70,74,78,82,86,90,94,98],{"slug":5,"term":6,"definition":7,"updated":8,"draft":9},"redirect-301","301 redirect","A 301 redirect permanently sends visitors and search engines from an old web address to a new one.","2026-10-08",false,{"slug":11,"term":12,"definition":13,"updated":8,"draft":9},"abandoned-checkout","Abandoned checkout","An abandoned checkout is a checkout a customer starts — entering at least their email — but leaves before placing the order.",{"slug":15,"term":16,"definition":17,"updated":8,"draft":9},"alt-text","Alt text","Alt text is a short written description of an image, read aloud by screen readers and used by search engines to understand what the image shows.",{"slug":19,"term":20,"definition":21,"updated":8,"draft":9},"average-order-value","Average order value (AOV)","Average order value is the average amount customers spend per order: total sales divided by the number of orders.",{"slug":23,"term":24,"definition":25,"updated":8,"draft":9},"barcode","Barcode (GTIN, EAN, UPC)","A barcode is a scannable number on a product's packaging. Global ones (GTIN, EAN or UPC) identify the same product in every store that sells it.",{"slug":27,"term":28,"definition":29,"updated":8,"draft":9},"canonical-url","Canonical URL","A canonical URL is the one address a site tells search engines to treat as the main version of a page that can be reached at several addresses.",{"slug":31,"term":32,"definition":33,"updated":8,"draft":9},"cash-on-delivery","Cash on delivery (COD)","Cash on delivery is a payment method where the customer pays in cash when the order arrives, usually to the courier, who then passes the money on to the store.",{"slug":35,"term":36,"definition":37,"updated":8,"draft":9},"checkout","Checkout","Checkout is the final step of buying online, where the customer enters their contact and delivery details, chooses delivery and payment, and places the order.",{"slug":39,"term":40,"definition":41,"updated":8,"draft":9},"conversion-rate","Conversion rate","Conversion rate is the share of visitors who do what you want — usually place an order — out of all visitors, written as a percentage.",{"slug":43,"term":44,"definition":45,"updated":8,"draft":9},"custom-domain","Custom domain","A custom domain is a web address you own, such as yourbrand.com, used for your store instead of an address provided by the platform.",{"slug":47,"term":48,"definition":49,"updated":8,"draft":9},"customer-segment","Customer segment","A customer segment is a group of customers who share something — location, purchases, spending or how recently they ordered — so you can treat them differently.",{"slug":51,"term":52,"definition":53,"updated":8,"draft":9},"discount-code","Discount code","A discount code is a word or code a customer enters at checkout to get a price reduction, free shipping or a free item.",{"slug":55,"term":56,"definition":57,"updated":8,"draft":9},"email-automation","Email automation","An email automation is an email, or a series, sent automatically when a customer does something — subscribes, leaves a checkout, places a first order.",{"slug":59,"term":60,"definition":61,"updated":8,"draft":9},"inventory","Inventory","Inventory is the stock a store has to sell: how many of each variant are on hand, where they are, and how that changes as orders and deliveries come in.",{"slug":63,"term":64,"definition":65,"updated":8,"draft":9},"meta-description","Meta description","A meta description is a short summary of a web page, written in the page’s code, that search engines often show under the page’s title in search results.",{"slug":67,"term":68,"definition":69,"updated":8,"draft":9},"fulfillment","Order fulfillment","Fulfillment is everything between an order being placed and the customer receiving it: picking, packing, handing it to delivery and confirming it arrived.",{"slug":71,"term":72,"definition":73,"updated":8,"draft":9},"payment-gateway","Payment gateway","A payment gateway is the service that takes card and wallet payments for an online store, checks them with the bank and sends the money to the store’s account.",{"slug":75,"term":76,"definition":77,"updated":8,"draft":9},"product-option","Product option","A product option is a choice a customer makes about a product — such as size, colour or material — whose values combine into the product’s variants.",{"slug":79,"term":80,"definition":81,"updated":8,"draft":9},"variant","Product variant","A variant is one specific version of a product — a particular size, colour or material — with its own price, stock and often its own photo.",{"slug":83,"term":84,"definition":85,"updated":8,"draft":9},"refund","Refund","A refund returns some or all of what a customer paid for an order, usually after a return, a cancellation or a problem with the order.",{"slug":87,"term":88,"definition":89,"updated":8,"draft":9},"shipping-zone","Shipping zone","A shipping zone is a group of places — countries or regions — that share the same delivery options and rates.",{"slug":91,"term":92,"definition":93,"updated":8,"draft":9},"sitemap","Sitemap (XML sitemap)","An XML sitemap is a file listing the pages of a website that should appear in search results, with when each last changed, so search engines find them.",{"slug":95,"term":96,"definition":97,"updated":8,"draft":9},"sku","SKU (stock keeping unit)","A SKU is a code a store gives each product variant it stocks, so every item — down to its size and colour — can be counted, found and reordered.",{"slug":99,"term":100,"definition":101,"updated":8,"draft":9},"ssl-certificate","SSL certificate","An SSL certificate lets a website load over a secure connection (https), so what visitors send — addresses, passwords, payments — is encrypted.",{"slug":103,"title":104,"name":105,"description":106,"group":107,"updated":8,"draft":9,"html":108,"toc":109,"related":119,"guides":142},"seo-tools","SEO tools for your store","SEO tools","Search engine listings for every product and page, automatic redirects when addresses change, sitemaps, structured data and verification codes — built in.","storefront","\u003Cp>Soooks handles the technical side of search for every store — sitemaps, structured data, canonical addresses and redirects — and gives you the controls that matter: the title, description and address of every product and page, and the choice to hide any of them from search engines.\u003C\u002Fp>\n\u003Ch2 id=\"done-for-you\">Done for you\u003C\u002Fh2>\n\u003Cul>\n\u003Cli>\u003Cstrong>Sitemaps\u003C\u002Fstrong> listing your products (with their photos), collections, pages and blog posts, updated as you change them.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Structured data\u003C\u002Fstrong> on every page — products with prices and stock, breadcrumbs, collections, blog posts and your store — so search engines understand what each page is.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Automatic redirects\u003C\u002Fstrong>: when you change the address of a product, collection, page, blog or blog post, the old address forwards to the new one.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>One address per page\u003C\u002Fstrong>: canonical tags, and filtered or sorted views kept out of search results.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Private pages stay private\u003C\u002Fstrong>: cart, checkout and account pages are not indexed, and a store behind its password is hidden from search engines entirely.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch2 id=\"in-your-control\">In your control\u003C\u002Fh2>\n\u003Cul>\n\u003Cli>\u003Cstrong>Search engine listing\u003C\u002Fstrong> on every product, collection, page and blog post: the title and description shown in search results, the page's address, and a switch to hide it from search engines.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Home page title, description and sharing image\u003C\u002Fstrong>, in Online Store → Preferences.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Google and Bing verification codes\u003C\u002Fstrong>, so you can connect Search Console and Bing Webmaster Tools.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>URL redirects\u003C\u002Fstrong> you add yourself, for addresses from an old site.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch2 id=\"limits\">Limits\u003C\u002Fh2>\n\u003Cul>\n\u003Cli>The robots.txt file is set by Soooks and cannot be edited.\u003C\u002Fli>\n\u003Cli>Redirects are added one at a time; there is no CSV import yet.\u003C\u002Fli>\n\u003C\u002Ful>\n",[110,113,116],{"id":111,"text":112},"done-for-you","Done for you",{"id":114,"text":115},"in-your-control","In your control",{"id":117,"text":118},"limits","Limits",[120,125,130,134,138],{"kind":121,"path":122,"title":123,"description":124},"guide","\u002Fguides\u002Fwhat-a-good-product-page-needs","What a good product page needs","The parts of a product page that help people decide to buy — photos, title, price, options, description, delivery and returns — and how to get each right.",{"kind":126,"path":127,"title":128,"description":129},"feature","\u002Ffeatures\u002Fthemes-and-editor","Themes and editor","Choose a free or premium theme with a live demo, then change sections, blocks, colours and fonts in a visual editor with live preview and version history.",{"kind":126,"path":131,"title":132,"description":133},"\u002Ffeatures\u002Fcustom-domains","Custom domains","Every store gets a free soooks.com address; connect your own domain in a few steps and the security certificate (SSL) is set up automatically.",{"kind":126,"path":135,"title":136,"description":137},"\u002Ffeatures\u002Fproducts-and-inventory","Products and inventory","Unlimited products with up to 250 variants each, per-variant photos and prices, stock by location with a history of every change, and CSV import and export.",{"kind":126,"path":139,"title":140,"description":141},"\u002Ffeatures\u002Femail-marketing","Email marketing","Send email campaigns from 54 designed templates, run automations like abandoned checkout and win-back, and target customer segments — built into Soooks.",[143],"what-a-good-product-page-needs",[145,155,161,166],{"slug":146,"title":147,"description":148,"topic":149,"author":150,"published":8,"updated":8,"draft":9,"readMinutes":151,"related":152},"how-to-start-an-online-store","How to start an online store","The steps to open an online store, in the order that saves you time — from what to sell and how you get paid to your first order.","Starting a store","Soooks",6,[153,143,154],"selling-online-with-cash-on-delivery","product-photos-with-a-phone",{"slug":153,"title":156,"description":157,"topic":158,"author":150,"published":8,"updated":8,"draft":9,"readMinutes":159,"related":160},"Selling online with cash on delivery","How cash on delivery works for an online store, what it really costs, and how to cut refused orders and keep track of the cash.","Selling and payments",5,[146,143],{"slug":154,"title":162,"description":163,"topic":164,"author":150,"published":8,"updated":8,"draft":9,"readMinutes":159,"related":165},"Product photos with a phone","How to take clean, consistent product photos with a phone — light, background, angles, settings and editing — without a studio.","Store design",[143,146],{"slug":143,"title":123,"description":124,"topic":164,"author":150,"published":8,"updated":8,"draft":9,"readMinutes":151,"related":167},[154,146,153],{"data":169,"meta":170},[],{"has_page":9},[172,186,197,210,224,236,250],{"slug":173,"title":174,"description":175,"updated":8,"label":176,"themes":177},"beauty","Online store themes for beauty and skincare brands","Themes and setup for selling skincare, cosmetics and beauty products online: ingredients, routines, shades and repeat orders.","Beauty & skincare",[178,182],{"slug":179,"name":180,"thumbnail":181},"aurora","Aurora","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Faurora\u002Fart\u002Fthumbnail.jpg?v=2.3.1-94a9902d",{"slug":183,"name":184,"thumbnail":185},"crown","Crown","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fcrown\u002Fart\u002Fthumbnail.jpg?v=2.2.2-79af54de",{"slug":187,"title":188,"description":189,"updated":8,"label":190,"themes":191},"electronics","Online store themes for electronics and tech stores","Themes and setup for selling electronics and gadgets online: specifications, comparisons, search and filters for larger catalogues.","Electronics",[192,196],{"slug":193,"name":194,"thumbnail":195},"vertex","Vertex","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fvertex\u002Fart\u002Fthumbnail.jpg?v=2.2.2-9c320b4d",{"slug":183,"name":184,"thumbnail":185},{"slug":198,"title":199,"description":200,"updated":8,"label":201,"themes":202},"fashion","Online store themes for fashion and clothing brands","Themes and setup for selling clothes and accessories online: colour and size options, photos that show fit, size guides and easy exchanges.","Fashion & apparel",[203,204,208,209],{"slug":179,"name":180,"thumbnail":181},{"slug":205,"name":206,"thumbnail":207},"impact","Impact","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fimpact\u002Fart\u002Fthumbnail.jpg?v=2.2.1-2ac70934",{"slug":193,"name":194,"thumbnail":195},{"slug":183,"name":184,"thumbnail":185},{"slug":211,"title":212,"description":213,"updated":8,"label":214,"themes":215},"food-drink","Online store themes for food and drink brands","Themes and setup for selling coffee, food and drink online: menus and price lists, freshness, delivery areas and repeat customers.","Food & drink",[216,220],{"slug":217,"name":218,"thumbnail":219},"depot","Depot","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fdepot\u002Fart\u002Fthumbnail.jpg?v=3.2.2-33cf8377",{"slug":221,"name":222,"thumbnail":223},"ember","Ember","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fember\u002Fart\u002Fthumbnail.jpg?v=2.2.1-1ddcc50d",{"slug":225,"title":226,"description":227,"updated":8,"label":228,"themes":229},"home-decor","Online store themes for home and furniture brands","Themes and setup for selling furniture, decor and homeware online: room photos, dimensions, materials and delivery of large items.","Home & furniture",[230,231,232],{"slug":179,"name":180,"thumbnail":181},{"slug":193,"name":194,"thumbnail":195},{"slug":233,"name":234,"thumbnail":235},"haven","Haven","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fhaven\u002Fart\u002Fthumbnail.jpg?v=2.2.1-51ae3cb9",{"slug":237,"title":238,"description":239,"updated":8,"label":240,"themes":241},"stationery","Online store themes for stationery and print shops","Themes and setup for selling stationery, prints and paper goods online: product details, gift sets and simple, beautiful pages.","Stationery & print",[242,246],{"slug":243,"name":244,"thumbnail":245},"corner","Corner","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fcorner\u002Fart\u002Fthumbnail.jpg?v=1.2.1-70fa90e9",{"slug":247,"name":248,"thumbnail":249},"folio","Folio","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Ffolio\u002Fart\u002Fthumbnail.jpg?v=2.2.1-a035fc5d",{"slug":251,"title":252,"description":253,"updated":8,"label":254,"themes":255},"tools-hardware","Online store themes for tools and hardware stores","Themes and setup for selling tools, hardware and supplies online: large catalogues, search, specifications and stock levels.","Tools & hardware",[256,257],{"slug":193,"name":194,"thumbnail":195},{"slug":217,"name":218,"thumbnail":219}]