[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"glossary":3,"feature:discounts":102,"guides":144,"showcase":168,"industry-pages":171},[4,10,14,18,22,26,30,34,38,42,46,50,54,58,62,66,70,74,78,82,86,90,94,98],{"slug":5,"term":6,"definition":7,"updated":8,"draft":9},"redirect-301","301 redirect","A 301 redirect permanently sends visitors and search engines from an old web address to a new one.","2026-10-08",false,{"slug":11,"term":12,"definition":13,"updated":8,"draft":9},"abandoned-checkout","Abandoned checkout","An abandoned checkout is a checkout a customer starts — entering at least their email — but leaves before placing the order.",{"slug":15,"term":16,"definition":17,"updated":8,"draft":9},"alt-text","Alt text","Alt text is a short written description of an image, read aloud by screen readers and used by search engines to understand what the image shows.",{"slug":19,"term":20,"definition":21,"updated":8,"draft":9},"average-order-value","Average order value (AOV)","Average order value is the average amount customers spend per order: total sales divided by the number of orders.",{"slug":23,"term":24,"definition":25,"updated":8,"draft":9},"barcode","Barcode (GTIN, EAN, UPC)","A barcode is a scannable number on a product's packaging. Global ones (GTIN, EAN or UPC) identify the same product in every store that sells it.",{"slug":27,"term":28,"definition":29,"updated":8,"draft":9},"canonical-url","Canonical URL","A canonical URL is the one address a site tells search engines to treat as the main version of a page that can be reached at several addresses.",{"slug":31,"term":32,"definition":33,"updated":8,"draft":9},"cash-on-delivery","Cash on delivery (COD)","Cash on delivery is a payment method where the customer pays in cash when the order arrives, usually to the courier, who then passes the money on to the store.",{"slug":35,"term":36,"definition":37,"updated":8,"draft":9},"checkout","Checkout","Checkout is the final step of buying online, where the customer enters their contact and delivery details, chooses delivery and payment, and places the order.",{"slug":39,"term":40,"definition":41,"updated":8,"draft":9},"conversion-rate","Conversion rate","Conversion rate is the share of visitors who do what you want — usually place an order — out of all visitors, written as a percentage.",{"slug":43,"term":44,"definition":45,"updated":8,"draft":9},"custom-domain","Custom domain","A custom domain is a web address you own, such as yourbrand.com, used for your store instead of an address provided by the platform.",{"slug":47,"term":48,"definition":49,"updated":8,"draft":9},"customer-segment","Customer segment","A customer segment is a group of customers who share something — location, purchases, spending or how recently they ordered — so you can treat them differently.",{"slug":51,"term":52,"definition":53,"updated":8,"draft":9},"discount-code","Discount code","A discount code is a word or code a customer enters at checkout to get a price reduction, free shipping or a free item.",{"slug":55,"term":56,"definition":57,"updated":8,"draft":9},"email-automation","Email automation","An email automation is an email, or a series, sent automatically when a customer does something — subscribes, leaves a checkout, places a first order.",{"slug":59,"term":60,"definition":61,"updated":8,"draft":9},"inventory","Inventory","Inventory is the stock a store has to sell: how many of each variant are on hand, where they are, and how that changes as orders and deliveries come in.",{"slug":63,"term":64,"definition":65,"updated":8,"draft":9},"meta-description","Meta description","A meta description is a short summary of a web page, written in the page’s code, that search engines often show under the page’s title in search results.",{"slug":67,"term":68,"definition":69,"updated":8,"draft":9},"fulfillment","Order fulfillment","Fulfillment is everything between an order being placed and the customer receiving it: picking, packing, handing it to delivery and confirming it arrived.",{"slug":71,"term":72,"definition":73,"updated":8,"draft":9},"payment-gateway","Payment gateway","A payment gateway is the service that takes card and wallet payments for an online store, checks them with the bank and sends the money to the store’s account.",{"slug":75,"term":76,"definition":77,"updated":8,"draft":9},"product-option","Product option","A product option is a choice a customer makes about a product — such as size, colour or material — whose values combine into the product’s variants.",{"slug":79,"term":80,"definition":81,"updated":8,"draft":9},"variant","Product variant","A variant is one specific version of a product — a particular size, colour or material — with its own price, stock and often its own photo.",{"slug":83,"term":84,"definition":85,"updated":8,"draft":9},"refund","Refund","A refund returns some or all of what a customer paid for an order, usually after a return, a cancellation or a problem with the order.",{"slug":87,"term":88,"definition":89,"updated":8,"draft":9},"shipping-zone","Shipping zone","A shipping zone is a group of places — countries or regions — that share the same delivery options and rates.",{"slug":91,"term":92,"definition":93,"updated":8,"draft":9},"sitemap","Sitemap (XML sitemap)","An XML sitemap is a file listing the pages of a website that should appear in search results, with when each last changed, so search engines find them.",{"slug":95,"term":96,"definition":97,"updated":8,"draft":9},"sku","SKU (stock keeping unit)","A SKU is a code a store gives each product variant it stocks, so every item — down to its size and colour — can be counted, found and reordered.",{"slug":99,"term":100,"definition":101,"updated":8,"draft":9},"ssl-certificate","SSL certificate","An SSL certificate lets a website load over a secure connection (https), so what visitors send — addresses, passwords, payments — is encrypted.",{"slug":103,"title":104,"name":105,"description":106,"group":107,"updated":8,"draft":9,"html":108,"toc":109,"related":119,"guides":142},"discounts","Discount codes and automatic discounts","Discounts","Discount codes and automatic discounts: amount or percentage off products or orders, free shipping and Buy X get Y, with dates, limits and combinations.","commerce","\u003Cp>Soooks has four kinds of discount — amount off products, amount off the order, free shipping and Buy X get Y — and each can be a code customers enter at checkout or an automatic discount that applies by itself when the cart qualifies.\u003C\u002Fp>\n\u003Ch2 id=\"what-you-can-create\">What you can create\u003C\u002Fh2>\n\u003Cdiv class=\"guide-table\">\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Kind\u003C\u002Fth>\u003Cth>What it does\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>Amount off products\u003C\u002Ftd>\u003Ctd>A percentage or fixed amount off specific products or collections\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Amount off order\u003C\u002Ftd>\u003Ctd>A percentage or fixed amount off the whole order\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Free shipping\u003C\u002Ftd>\u003Ctd>Free delivery to all or selected countries, optionally only for rates under an amount you set\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Buy X get Y\u003C\u002Ftd>\u003Ctd>Customers buy a quantity or amount from chosen products or collections and get other items at a percentage off, an amount off or free\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003C\u002Fdiv>\n\u003Ch2 id=\"controls\">Controls\u003C\u002Fh2>\n\u003Cul>\n\u003Cli>\u003Cstrong>Code or automatic\u003C\u002Fstrong>: type a code or generate a random one; automatic discounts need no code.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Who can use it\u003C\u002Fstrong>: all customers, customers in chosen markets or segments, or specific customers.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Minimum requirements\u003C\u002Fstrong>: a minimum order amount or number of items.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Usage limits\u003C\u002Fstrong> for codes: a total number of uses, and one use per customer.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Active dates\u003C\u002Fstrong>: a start date and time and an optional end, in your store's time zone.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Combinations\u003C\u002Fstrong>: choose whether a discount can be combined with product, order and shipping discounts. Only one shipping discount applies to an order.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Manage them in a list\u003C\u002Fstrong>: duplicate, activate or deactivate, delete, and export to CSV.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>Discounts also work inside email automations: a workflow step can create a unique discount code for each customer.\u003C\u002Fp>\n\u003Ch2 id=\"limits\">Limits\u003C\u002Fh2>\n\u003Cul>\n\u003Cli>Customers can enter one discount code per order (gift cards are entered in the same field and can be used together with it).\u003C\u002Fli>\n\u003Cli>Codes are created one at a time; there is no bulk code generator.\u003C\u002Fli>\n\u003C\u002Ful>\n",[110,113,116],{"id":111,"text":112},"what-you-can-create","What you can create",{"id":114,"text":115},"controls","Controls",{"id":117,"text":118},"limits","Limits",[120,125,130,134,138],{"kind":121,"path":122,"title":123,"description":124},"guide","\u002Fguides\u002Fhow-to-start-an-online-store","How to start an online store","The steps to open an online store, in the order that saves you time — from what to sell and how you get paid to your first order.",{"kind":126,"path":127,"title":128,"description":129},"feature","\u002Ffeatures\u002Femail-marketing","Email marketing","Send email campaigns from 54 designed templates, run automations like abandoned checkout and win-back, and target customer segments — built into Soooks.",{"kind":126,"path":131,"title":132,"description":133},"\u002Ffeatures\u002Fgift-cards","Gift cards","Sell gift cards in set amounts, let buyers send them to someone on a chosen date, issue cards by hand, and accept them at checkout with balances tracked.",{"kind":126,"path":135,"title":136,"description":137},"\u002Ffeatures\u002Fproducts-and-inventory","Products and inventory","Unlimited products with up to 250 variants each, per-variant photos and prices, stock by location with a history of every change, and CSV import and export.",{"kind":126,"path":139,"title":140,"description":141},"\u002Ffeatures\u002Fshipping-and-delivery","Shipping and delivery","Set shipping zones and rates, local delivery by postal code, in-store pickup and delivery estimates, then fulfil orders by location with tracking.",[143],"how-to-start-an-online-store",[145,153,159,164],{"slug":143,"title":123,"description":124,"topic":146,"author":147,"published":8,"updated":8,"draft":9,"readMinutes":148,"related":149},"Starting a store","Soooks",6,[150,151,152],"selling-online-with-cash-on-delivery","what-a-good-product-page-needs","product-photos-with-a-phone",{"slug":150,"title":154,"description":155,"topic":156,"author":147,"published":8,"updated":8,"draft":9,"readMinutes":157,"related":158},"Selling online with cash on delivery","How cash on delivery works for an online store, what it really costs, and how to cut refused orders and keep track of the cash.","Selling and payments",5,[143,151],{"slug":152,"title":160,"description":161,"topic":162,"author":147,"published":8,"updated":8,"draft":9,"readMinutes":157,"related":163},"Product photos with a phone","How to take clean, consistent product photos with a phone — light, background, angles, settings and editing — without a studio.","Store design",[151,143],{"slug":151,"title":165,"description":166,"topic":162,"author":147,"published":8,"updated":8,"draft":9,"readMinutes":148,"related":167},"What a good product page needs","The parts of a product page that help people decide to buy — photos, title, price, options, description, delivery and returns — and how to get each right.",[152,143,150],{"data":169,"meta":170},[],{"has_page":9},[172,186,197,210,224,236,250],{"slug":173,"title":174,"description":175,"updated":8,"label":176,"themes":177},"beauty","Online store themes for beauty and skincare brands","Themes and setup for selling skincare, cosmetics and beauty products online: ingredients, routines, shades and repeat orders.","Beauty & skincare",[178,182],{"slug":179,"name":180,"thumbnail":181},"aurora","Aurora","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Faurora\u002Fart\u002Fthumbnail.jpg?v=2.3.1-94a9902d",{"slug":183,"name":184,"thumbnail":185},"crown","Crown","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fcrown\u002Fart\u002Fthumbnail.jpg?v=2.2.2-79af54de",{"slug":187,"title":188,"description":189,"updated":8,"label":190,"themes":191},"electronics","Online store themes for electronics and tech stores","Themes and setup for selling electronics and gadgets online: specifications, comparisons, search and filters for larger catalogues.","Electronics",[192,196],{"slug":193,"name":194,"thumbnail":195},"vertex","Vertex","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fvertex\u002Fart\u002Fthumbnail.jpg?v=2.2.2-9c320b4d",{"slug":183,"name":184,"thumbnail":185},{"slug":198,"title":199,"description":200,"updated":8,"label":201,"themes":202},"fashion","Online store themes for fashion and clothing brands","Themes and setup for selling clothes and accessories online: colour and size options, photos that show fit, size guides and easy exchanges.","Fashion & apparel",[203,204,208,209],{"slug":179,"name":180,"thumbnail":181},{"slug":205,"name":206,"thumbnail":207},"impact","Impact","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fimpact\u002Fart\u002Fthumbnail.jpg?v=2.2.1-2ac70934",{"slug":193,"name":194,"thumbnail":195},{"slug":183,"name":184,"thumbnail":185},{"slug":211,"title":212,"description":213,"updated":8,"label":214,"themes":215},"food-drink","Online store themes for food and drink brands","Themes and setup for selling coffee, food and drink online: menus and price lists, freshness, delivery areas and repeat customers.","Food & drink",[216,220],{"slug":217,"name":218,"thumbnail":219},"depot","Depot","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fdepot\u002Fart\u002Fthumbnail.jpg?v=3.2.2-33cf8377",{"slug":221,"name":222,"thumbnail":223},"ember","Ember","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fember\u002Fart\u002Fthumbnail.jpg?v=2.2.1-1ddcc50d",{"slug":225,"title":226,"description":227,"updated":8,"label":228,"themes":229},"home-decor","Online store themes for home and furniture brands","Themes and setup for selling furniture, decor and homeware online: room photos, dimensions, materials and delivery of large items.","Home & furniture",[230,231,232],{"slug":179,"name":180,"thumbnail":181},{"slug":193,"name":194,"thumbnail":195},{"slug":233,"name":234,"thumbnail":235},"haven","Haven","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fhaven\u002Fart\u002Fthumbnail.jpg?v=2.2.1-51ae3cb9",{"slug":237,"title":238,"description":239,"updated":8,"label":240,"themes":241},"stationery","Online store themes for stationery and print shops","Themes and setup for selling stationery, prints and paper goods online: product details, gift sets and simple, beautiful pages.","Stationery & print",[242,246],{"slug":243,"name":244,"thumbnail":245},"corner","Corner","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fcorner\u002Fart\u002Fthumbnail.jpg?v=1.2.1-70fa90e9",{"slug":247,"name":248,"thumbnail":249},"folio","Folio","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Ffolio\u002Fart\u002Fthumbnail.jpg?v=2.2.1-a035fc5d",{"slug":251,"title":252,"description":253,"updated":8,"label":254,"themes":255},"tools-hardware","Online store themes for tools and hardware stores","Themes and setup for selling tools, hardware and supplies online: large catalogues, search, specifications and stock levels.","Tools & hardware",[256,257],{"slug":193,"name":194,"thumbnail":195},{"slug":217,"name":218,"thumbnail":219}]