[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"glossary":3,"feature:cash-on-delivery":102,"guides":144,"showcase":165,"industry-pages":168},[4,10,14,18,22,26,30,34,38,42,46,50,54,58,62,66,70,74,78,82,86,90,94,98],{"slug":5,"term":6,"definition":7,"updated":8,"draft":9},"redirect-301","301 redirect","A 301 redirect permanently sends visitors and search engines from an old web address to a new one.","2026-10-08",false,{"slug":11,"term":12,"definition":13,"updated":8,"draft":9},"abandoned-checkout","Abandoned checkout","An abandoned checkout is a checkout a customer starts — entering at least their email — but leaves before placing the order.",{"slug":15,"term":16,"definition":17,"updated":8,"draft":9},"alt-text","Alt text","Alt text is a short written description of an image, read aloud by screen readers and used by search engines to understand what the image shows.",{"slug":19,"term":20,"definition":21,"updated":8,"draft":9},"average-order-value","Average order value (AOV)","Average order value is the average amount customers spend per order: total sales divided by the number of orders.",{"slug":23,"term":24,"definition":25,"updated":8,"draft":9},"barcode","Barcode (GTIN, EAN, UPC)","A barcode is a scannable number on a product's packaging. Global ones (GTIN, EAN or UPC) identify the same product in every store that sells it.",{"slug":27,"term":28,"definition":29,"updated":8,"draft":9},"canonical-url","Canonical URL","A canonical URL is the one address a site tells search engines to treat as the main version of a page that can be reached at several addresses.",{"slug":31,"term":32,"definition":33,"updated":8,"draft":9},"cash-on-delivery","Cash on delivery (COD)","Cash on delivery is a payment method where the customer pays in cash when the order arrives, usually to the courier, who then passes the money on to the store.",{"slug":35,"term":36,"definition":37,"updated":8,"draft":9},"checkout","Checkout","Checkout is the final step of buying online, where the customer enters their contact and delivery details, chooses delivery and payment, and places the order.",{"slug":39,"term":40,"definition":41,"updated":8,"draft":9},"conversion-rate","Conversion rate","Conversion rate is the share of visitors who do what you want — usually place an order — out of all visitors, written as a percentage.",{"slug":43,"term":44,"definition":45,"updated":8,"draft":9},"custom-domain","Custom domain","A custom domain is a web address you own, such as yourbrand.com, used for your store instead of an address provided by the platform.",{"slug":47,"term":48,"definition":49,"updated":8,"draft":9},"customer-segment","Customer segment","A customer segment is a group of customers who share something — location, purchases, spending or how recently they ordered — so you can treat them differently.",{"slug":51,"term":52,"definition":53,"updated":8,"draft":9},"discount-code","Discount code","A discount code is a word or code a customer enters at checkout to get a price reduction, free shipping or a free item.",{"slug":55,"term":56,"definition":57,"updated":8,"draft":9},"email-automation","Email automation","An email automation is an email, or a series, sent automatically when a customer does something — subscribes, leaves a checkout, places a first order.",{"slug":59,"term":60,"definition":61,"updated":8,"draft":9},"inventory","Inventory","Inventory is the stock a store has to sell: how many of each variant are on hand, where they are, and how that changes as orders and deliveries come in.",{"slug":63,"term":64,"definition":65,"updated":8,"draft":9},"meta-description","Meta description","A meta description is a short summary of a web page, written in the page’s code, that search engines often show under the page’s title in search results.",{"slug":67,"term":68,"definition":69,"updated":8,"draft":9},"fulfillment","Order fulfillment","Fulfillment is everything between an order being placed and the customer receiving it: picking, packing, handing it to delivery and confirming it arrived.",{"slug":71,"term":72,"definition":73,"updated":8,"draft":9},"payment-gateway","Payment gateway","A payment gateway is the service that takes card and wallet payments for an online store, checks them with the bank and sends the money to the store’s account.",{"slug":75,"term":76,"definition":77,"updated":8,"draft":9},"product-option","Product option","A product option is a choice a customer makes about a product — such as size, colour or material — whose values combine into the product’s variants.",{"slug":79,"term":80,"definition":81,"updated":8,"draft":9},"variant","Product variant","A variant is one specific version of a product — a particular size, colour or material — with its own price, stock and often its own photo.",{"slug":83,"term":84,"definition":85,"updated":8,"draft":9},"refund","Refund","A refund returns some or all of what a customer paid for an order, usually after a return, a cancellation or a problem with the order.",{"slug":87,"term":88,"definition":89,"updated":8,"draft":9},"shipping-zone","Shipping zone","A shipping zone is a group of places — countries or regions — that share the same delivery options and rates.",{"slug":91,"term":92,"definition":93,"updated":8,"draft":9},"sitemap","Sitemap (XML sitemap)","An XML sitemap is a file listing the pages of a website that should appear in search results, with when each last changed, so search engines find them.",{"slug":95,"term":96,"definition":97,"updated":8,"draft":9},"sku","SKU (stock keeping unit)","A SKU is a code a store gives each product variant it stocks, so every item — down to its size and colour — can be counted, found and reordered.",{"slug":99,"term":100,"definition":101,"updated":8,"draft":9},"ssl-certificate","SSL certificate","An SSL certificate lets a website load over a secure connection (https), so what visitors send — addresses, passwords, payments — is encrypted.",{"slug":31,"title":103,"name":104,"description":105,"group":106,"updated":8,"draft":9,"html":107,"toc":108,"related":118,"guides":141},"Cash on delivery checkout","Cash on delivery","Offer cash on delivery at checkout with no platform fee: customers pay the courier when the order arrives, and you mark it paid when the cash reaches you.","payments","\u003Cp>Soooks stores can offer cash on delivery at checkout: the customer places the order without paying, pays the courier in cash when it arrives, and you record the payment when the money reaches you. There is no platform fee on cash-on-delivery orders, on any plan.\u003C\u002Fp>\n\u003Ch2 id=\"how-it-works\">How it works\u003C\u002Fh2>\n\u003Col>\n\u003Cli>\u003Cstrong>The customer chooses cash on delivery\u003C\u002Fstrong> at checkout. They see your label for it and the note "Pay in cash when your order arrives", and the button says "Complete order" rather than "Pay now".\u003C\u002Fli>\n\u003Cli>\u003Cstrong>The confirmation page tells them the amount\u003C\u002Fstrong> they will pay in cash when the order arrives.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>You fulfil the order\u003C\u002Fstrong> as usual. Delivery and payment are tracked separately, so an order can be delivered while its payment is still pending.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>When the cash reaches you, choose "Mark as paid"\u003C\u002Fstrong> on the order. The payment is recorded on the order's timeline and in your reports.\u003C\u002Fli>\n\u003C\u002Fol>\n\u003Ch2 id=\"what-you-can-do\">What you can do\u003C\u002Fh2>\n\u003Cul>\n\u003Cli>Turn cash on delivery on or off in \u003Cstrong>Settings → Payments\u003C\u002Fstrong>, and change the label customers see at checkout. It is on by default for new stores.\u003C\u002Fli>\n\u003Cli>Make the phone number required at checkout, so you can confirm orders before they ship.\u003C\u002Fli>\n\u003Cli>Send an automatic \u003Cstrong>payment reminder\u003C\u002Fstrong> email for orders that are still unpaid after a day — or turn it off.\u003C\u002Fli>\n\u003Cli>Offer bank transfer and card payments next to cash on delivery, so customers can choose.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch2 id=\"limits\">Limits\u003C\u002Fh2>\n\u003Cul>\n\u003Cli>There is no extra fee setting for cash on delivery, and no minimum or maximum order amount for it.\u003C\u002Fli>\n\u003Cli>Orders are marked paid one at a time, from the order page.\u003C\u002Fli>\n\u003Cli>Marking an order delivered does not mark it paid — you record the payment when the cash actually reaches you.\u003C\u002Fli>\n\u003C\u002Ful>\n",[109,112,115],{"id":110,"text":111},"how-it-works","How it works",{"id":113,"text":114},"what-you-can-do","What you can do",{"id":116,"text":117},"limits","Limits",[119,124,128,133,137],{"kind":120,"path":121,"title":122,"description":123},"guide","\u002Fguides\u002Fselling-online-with-cash-on-delivery","Selling online with cash on delivery","How cash on delivery works for an online store, what it really costs, and how to cut refused orders and keep track of the cash.",{"kind":120,"path":125,"title":126,"description":127},"\u002Fguides\u002Fhow-to-start-an-online-store","How to start an online store","The steps to open an online store, in the order that saves you time — from what to sell and how you get paid to your first order.",{"kind":129,"path":130,"title":131,"description":132},"feature","\u002Ffeatures\u002Fonline-payments","Online payments","Take card and wallet payments through your own payment provider account, plus bank transfer — money settles to you, and refunds go through the provider first.",{"kind":129,"path":134,"title":135,"description":136},"\u002Ffeatures\u002Fshipping-and-delivery","Shipping and delivery","Set shipping zones and rates, local delivery by postal code, in-store pickup and delivery estimates, then fulfil orders by location with tracking.",{"kind":129,"path":138,"title":139,"description":140},"\u002Ffeatures\u002Fdiscounts","Discounts","Discount codes and automatic discounts: amount or percentage off products or orders, free shipping and Buy X get Y, with dates, limits and combinations.",[142,143],"selling-online-with-cash-on-delivery","how-to-start-an-online-store",[145,152,156,161],{"slug":143,"title":126,"description":127,"topic":146,"author":147,"published":8,"updated":8,"draft":9,"readMinutes":148,"related":149},"Starting a store","Soooks",6,[142,150,151],"what-a-good-product-page-needs","product-photos-with-a-phone",{"slug":142,"title":122,"description":123,"topic":153,"author":147,"published":8,"updated":8,"draft":9,"readMinutes":154,"related":155},"Selling and payments",5,[143,150],{"slug":151,"title":157,"description":158,"topic":159,"author":147,"published":8,"updated":8,"draft":9,"readMinutes":154,"related":160},"Product photos with a phone","How to take clean, consistent product photos with a phone — light, background, angles, settings and editing — without a studio.","Store design",[150,143],{"slug":150,"title":162,"description":163,"topic":159,"author":147,"published":8,"updated":8,"draft":9,"readMinutes":148,"related":164},"What a good product page needs","The parts of a product page that help people decide to buy — photos, title, price, options, description, delivery and returns — and how to get each right.",[151,143,142],{"data":166,"meta":167},[],{"has_page":9},[169,183,194,207,221,233,247],{"slug":170,"title":171,"description":172,"updated":8,"label":173,"themes":174},"beauty","Online store themes for beauty and skincare brands","Themes and setup for selling skincare, cosmetics and beauty products online: ingredients, routines, shades and repeat orders.","Beauty & skincare",[175,179],{"slug":176,"name":177,"thumbnail":178},"aurora","Aurora","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Faurora\u002Fart\u002Fthumbnail.jpg?v=2.3.1-94a9902d",{"slug":180,"name":181,"thumbnail":182},"crown","Crown","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fcrown\u002Fart\u002Fthumbnail.jpg?v=2.2.2-79af54de",{"slug":184,"title":185,"description":186,"updated":8,"label":187,"themes":188},"electronics","Online store themes for electronics and tech stores","Themes and setup for selling electronics and gadgets online: specifications, comparisons, search and filters for larger catalogues.","Electronics",[189,193],{"slug":190,"name":191,"thumbnail":192},"vertex","Vertex","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fvertex\u002Fart\u002Fthumbnail.jpg?v=2.2.2-9c320b4d",{"slug":180,"name":181,"thumbnail":182},{"slug":195,"title":196,"description":197,"updated":8,"label":198,"themes":199},"fashion","Online store themes for fashion and clothing brands","Themes and setup for selling clothes and accessories online: colour and size options, photos that show fit, size guides and easy exchanges.","Fashion & apparel",[200,201,205,206],{"slug":176,"name":177,"thumbnail":178},{"slug":202,"name":203,"thumbnail":204},"impact","Impact","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fimpact\u002Fart\u002Fthumbnail.jpg?v=2.2.1-2ac70934",{"slug":190,"name":191,"thumbnail":192},{"slug":180,"name":181,"thumbnail":182},{"slug":208,"title":209,"description":210,"updated":8,"label":211,"themes":212},"food-drink","Online store themes for food and drink brands","Themes and setup for selling coffee, food and drink online: menus and price lists, freshness, delivery areas and repeat customers.","Food & drink",[213,217],{"slug":214,"name":215,"thumbnail":216},"depot","Depot","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fdepot\u002Fart\u002Fthumbnail.jpg?v=3.2.2-33cf8377",{"slug":218,"name":219,"thumbnail":220},"ember","Ember","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fember\u002Fart\u002Fthumbnail.jpg?v=2.2.1-1ddcc50d",{"slug":222,"title":223,"description":224,"updated":8,"label":225,"themes":226},"home-decor","Online store themes for home and furniture brands","Themes and setup for selling furniture, decor and homeware online: room photos, dimensions, materials and delivery of large items.","Home & furniture",[227,228,229],{"slug":176,"name":177,"thumbnail":178},{"slug":190,"name":191,"thumbnail":192},{"slug":230,"name":231,"thumbnail":232},"haven","Haven","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fhaven\u002Fart\u002Fthumbnail.jpg?v=2.2.1-51ae3cb9",{"slug":234,"title":235,"description":236,"updated":8,"label":237,"themes":238},"stationery","Online store themes for stationery and print shops","Themes and setup for selling stationery, prints and paper goods online: product details, gift sets and simple, beautiful pages.","Stationery & print",[239,243],{"slug":240,"name":241,"thumbnail":242},"corner","Corner","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Fcorner\u002Fart\u002Fthumbnail.jpg?v=1.2.1-70fa90e9",{"slug":244,"name":245,"thumbnail":246},"folio","Folio","https:\u002F\u002Fthemes.soooks.com\u002Fapi\u002Ftheme-store-public\u002Ffolio\u002Fart\u002Fthumbnail.jpg?v=2.2.1-a035fc5d",{"slug":248,"title":249,"description":250,"updated":8,"label":251,"themes":252},"tools-hardware","Online store themes for tools and hardware stores","Themes and setup for selling tools, hardware and supplies online: large catalogues, search, specifications and stock levels.","Tools & hardware",[253,254],{"slug":190,"name":191,"thumbnail":192},{"slug":214,"name":215,"thumbnail":216}]